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倍市得直播探讨AI访谈如何破解传统深访成本高、周期长、样本少与依赖人工等痛点。
2026-10-23
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品牌活动 
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全年营销作战日历，整合节日节气与热点节点，支持按月浏览与高清下载
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好用的客户体验管理软件盘点？围绕权限分级与数据合规要求评估
本文指出当前企业选用客户体验管理软件时，核心痛点已转向权限分级不精细、数据合规难保障，重点介绍AI驱动的倍市得平台，拆解其精细权限管控、全链路合规保障、权限内闭环响应等核心功能，结合多行业落地场景，说
2026-10-21
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品牌介绍 
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刊物 
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一手调研与新技术、新理念相结合，助企业挖掘客户体验的多元化价值
2023客户体验管理白皮书
还原消费者真实体验期待，构建品牌“精准”体验运营之道。
2022客户体验管理白皮书
深入企业体验管理实践一线，探查国内体验赛道发展全貌
倍市得客户体验管理100问
6大维度核心凝炼，原理+案例+工具
2021客户体验管理白皮书
真实案例拆解 · 企业数字化管理必读深度解读客户体验管理的道/法/术/器
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2024零售行业消费洞察报告
零售消费意愿、行为与趋势洞察，支持品牌精准运营
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新零售消费风向与客户体验前沿趋势解读
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寿险客户需求与体验洞察，支持产品与服务升级
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城市足球联赛影响力分析，支持文旅体育运营决策
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专业文章
如何提升客户体验层级，让客户体验更有效？
随着体验经济时代来临，思考方式突破传统上“理性消费者”的假设，认为消费者消费时是 理性与感性兼具 的。因此，消费者在消费前、消费时、消费后的体验，才是研究消费者行为与企业品牌经营的
专业文章
消费品企业平台化战略的势与术
[摘自科尔尼公司消费品及零售业务合伙人，张晓枫先生，在众言科技主办的2019中国客户体验管理峰会上的发言] 过去这些年平台化的战略正在从互联网企业、电商平台逐渐地转到一般的消费品企
专业文章
消费品企业平台化战略的核心要点
[摘自科尔尼公司消费品及零售业务合伙人，张晓枫先生，在众言科技主办的2019中国客户体验管理峰会上的发言] 消费品企业做平台化战略，有以下三个要点： 第一，新的价格主张。传统的消费
专业文章
客户体验层级金字塔模型
产品是有形的，服务是无形的，而所创造出的体验是令人难忘的。在客户体验管理过程中，结合产品、服务及体验，我们需要对“客户体验管理的层级”做深入细致的布局和有效的规划。客户体验分为以下
最佳实践
网络调查法在体育人文社科研究中的应用与现状
体育人文社科研究，主要体现在两个方面：人的行为研究——如体育消费人群、用户画像等研究；社会机构的动力研究——城市、社区里的政府、事业单位、企业、社团等运作机制、发展动力等研究。 网
调研百科
常用量化调查方法特点的综合比较
· 样本代表性与所在地网络覆盖率和网民结构相关
专业文章
如何让用户样本数据的收集更快速、精准、高效？
在互联网日益普及的当下，不论是互联网企业、还是传统企业，都纷纷利用诸如官方微信公众号、官方微博和官方的网上销售平台等各种互联网渠道，逐步建立起基于企业云平台的用户样本库。这些样本库
专业文章
深耕这几点，餐饮品牌才能经久不衰
消费升级正遵行着从实物消费到服务消费的路径前进，餐饮也被推上了发展快车道。消费者对餐饮的诉求从价格、质量，转变为性价比、环境、服务和体验，助力餐饮业内部结构升级。另一方面，餐饮企业
品牌活动
活动预告：北京客户体验管理沙龙，诚邀莅临！
体验经济时代，越来越多的行业和企业意识到：核心竞争优势正逐渐从产品、技术走向客户端。89%的消费者在经历糟糕的体验后会转向竞争对手，却也有94%的消费者愿意为更好的体验适当的溢价买
品牌活动
活动预告：上海客户体验管理沙龙，诚邀莅临！
消费升级正遵行着从实物消费到服务消费的路径前进，各行业都面临着越来越激烈的市场竞争，你的竞争对手甚至可能来自跨界，来自品类裂变的细分、甚至来自网红爆品所带来的一时风潮。 虽然速度依