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不是“逃离北上广”，而是不再把生活绑在任何一个城市。
2026-08-28
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品牌活动 
智见体验·穿越周期
2023 第四届客户体验管理论坛
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品牌介绍 
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刊物 
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共 1063 篇
未分类
新能源车2吨成标配？官媒和消费者热议
一辆家用车，比十年前的小型卡车还重。
未分类
精致国货崛起，他们是怎么打动消费者的？
精致国货是一个正在发生的、可量化的消费结构性质变。
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孩童化消费：成年人为什么开始抢儿童产品了？
一个有趣的趋势：越来越多的成年人开始热衷于选购儿童产品。
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保险客户诉求：我要的是安全感，不是一张纸
消费者在买保险这件事上，正在变得越来越“务实”
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“拼一切”背后：年轻人的消费哲学不是省钱，是值不值
消费者不再是“图便宜”，而是“高效+人性化”
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赛事经济的乘数效应：一场球赛激活一座城
体育消费的竞争，正在从“赛事本身”延伸到“赛事+场景”的复合
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“包挂经济”“包搭子”，一个配饰如何变成独立业态？
一个小小的配饰，是怎么变成一个独立的经济业态的？
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活人感回归：品牌叙事正在从高大上转向接地气
什么是“活人感”？ 简单说，就是真实、不做作、有温度。
专业文章
当消费者不看广告看评论，渠道该怎么破局？
2025年大快消TOP金品榜覆盖超230个品类、近2000个上榜品牌。头部品牌市场集中度保持高位，行业前5位品牌所占市占率之和为66.7%。 头部越来越集中，但“集中”的方式在变。
专业文章
95后开始早规划了，金融消费的新消费趋势该怎么抓？
金融行业长期存在“不可能三角”困境： 收益、风险、流动性难以兼得。 而消费者行为的变化，正在重塑这个三角： 从“博收益”到“抗风险”。 金融产品持有结构呈现“保险>消费>投资”的趋