Q1:Have you ever shopped at AF?
Q2:How often do you visited the store or online store?
Never
One or twice a year
Every month
More often
Q3:What factor(s) affect(s) your buying behavior?
Brand Image
Price
Popular Culture
Design of Products
Quality of Products
Customer Service at the Store or Online
Shopping Environment or Online Store Design
Q4:In terms of AF’s marketing, how do you think of the semi-naked models in AF (ranking from 5 being highly attractive and 1 being very annoying)?
Q5:How did you find out that Abercrombie and Fitch?
Media
Family members
Friends
Social Media
Word by mouth
Retail Store
Q6:Which two words do u feel are associated most with A F?
sexy
vibrant
racial
old-fashioned
Q7:What can we do to improve our relationship with the consumer?
Solution 1 ____________
Solution 2 ____________
Q8:Do you find our store design to be intimidating? If you were to walk past our store, how likely are you to walk in our store?