<\/p>\n
<\/p>\n
\u5728\u5b58\u91cf\u7ade\u4e89\u4e0e\u6d88\u8d39\u9700\u6c42\u5feb\u901f\u8fed\u4ee3\u7684\u5f53\u4e0b\uff0c\u4f01\u4e1a\u51b3\u7b56\u6b63\u9762\u4e34\u524d\u6240\u672a\u6709\u7684\u6311\u6218\u3002\u5e02\u573a\u73af\u5883\u77ac\u606f\u4e07\u53d8\uff0c\u6d88\u8d39\u8005\u504f\u597d\u4ece\u201c\u5927\u800c\u5168\u201d\u8f6c\u5411\u201c\u5c0f\u800c\u7f8e\u201d\uff0c\u54c1\u724c\u82e5\u65e0\u6cd5\u7cbe\u51c6\u6355\u6349\u76ee\u6807\u4eba\u7fa4\u7684\u9690\u6027\u9700\u6c42\u4e0e\u884c\u4e3a\u53d8\u8fc1\uff0c\u6781\u6613\u9677\u5165\u4ea7\u54c1\u540c\u8d28\u5316\u4e0e\u8425\u9500\u5931\u7126\u7684\u56f0\u5883\u3002\u8bb8\u591a\u4f01\u4e1a\u6295\u5165\u5927\u91cf\u8d44\u6e90\u8fdb\u884c\u8c03\u7814\uff0c\u5374\u4f9d\u7136\u906d\u9047\u4e09\u5927\u6838\u5fc3\u75db\u70b9\uff1a\u6295\u5165\u5de8\u8d44\u5f00\u53d1\u7684\u65b0\u54c1\uff0c\u4e0a\u5e02\u540e\u5374\u53eb\u597d\u4e0d\u53eb\u5ea7\uff0c\u7528\u6237\u753b\u50cf\u4e0e\u771f\u5b9e\u8d2d\u4e70\u8005\u4e25\u91cd\u504f\u79bb\uff1b\u8017\u8d39\u6570\u6708\u5b8c\u6210\u7684\u8d8b\u52bf\u62a5\u544a\uff0c\u53d1\u5e03\u65f6\u5e02\u573a\u98ce\u5411\u5df2\u53d8\uff0c\u51b3\u7b56\u6ede\u540e\u4e8e\u7ade\u54c1\uff1b\u6d77\u91cf\u7684\u7528\u6237\u53cd\u9988\u6563\u843d\u5728\u5ba2\u670d\u3001\u7535\u5546\u8bc4\u8bba\u4e0e\u793e\u5a92\u4e2d\uff0c\u7f3a\u4e4f\u7cfb\u7edf\u6027\u7684\u63d0\u70bc\u4e0e\u6d1e\u5bdf\uff0c\u96be\u4ee5\u8f6c\u5316\u4e3a\u53ef\u6267\u884c\u7684\u7b56\u7565\u3002\u8fd9\u4e9b\u95ee\u9898\u7684\u6839\u6e90\u5728\u4e8e\uff0c\u4f20\u7edf\u7684\u8c03\u7814\u6a21\u5f0f\u5f80\u5f80\u5468\u671f\u957f\u3001\u6837\u672c\u504f\u5dee\u5927\uff0c\u4e14\u7f3a\u4e4f\u5c06\u788e\u7247\u5316\u6570\u636e\u6574\u5408\u4e3a\u5546\u4e1a\u6d1e\u89c1\u7684\u6709\u6548\u5de5\u5177\u3002<\/p>\n
<\/p>\n
02 \u7834\u5c40\u201c\u6d1e\u5bdf\u96be\u201d \u2014\u2014 \u500d\u5e02\u5f97\u52a8\u4f5c\u4e0e\u4ef7\u503c<\/p>\n
\u9762\u5bf9\u4e0a\u8ff0\u6311\u6218\uff0c\u6df1\u8015\u5e02\u573a\u8c03\u7814\u4e0e\u7528\u6237\u7814\u7a76\u9886\u57df18\u5e74\u7684\u500d\u5e02\u5f97\uff0c\u6b63\u5f0f\u63a8\u51fa\u8986\u76d6\u4eba\u7fa4\u753b\u50cf\u6784\u5efa\u3001\u8d8b\u52bf\u7814\u5224\u4e0e\u6df1\u5ea6\u6d1e\u5bdf\u7684\u5168\u94fe\u8def\u89e3\u51b3\u65b9\u6848\u3002\u4f5c\u4e3a\u670d\u52a1\u8fc72.5\u4e07\u5bb6\u4f01\u4e1a\u3001\u6a2a\u8de830\u591a\u4e2a\u884c\u4e1a\u7684\u4e13\u4e1a\u670d\u52a1\u5546\uff0c\u500d\u5e02\u5f97\u5c0618\u5e74\u7684\u6280\u672f\u79ef\u6dc0\u4e0e267\u9879\u81ea\u4e3b\u77e5\u8bc6\u4ea7\u6743\uff08\u542b143\u9879\u4e13\u5229\uff09\u8f6c\u5316\u4e3a\u53ef\u843d\u5730\u7684\u6d1e\u5bdf\u5f15\u64ce\u3002\u5176\u6838\u5fc3\u4ef7\u503c\u5728\u4e8e\uff1a\u5c06\u4f20\u7edf\u8c03\u7814\u4ece”\u4e8b\u540e\u9a8c\u8bc1”\u5347\u7ea7\u4e3a”\u4e8b\u524d\u9884\u5224”\uff0c\u901a\u8fc7AI+\u5927\u6570\u636e\u9a71\u52a8\u7684\u5168\u94fe\u8def\u80fd\u529b\uff0c\u5e2e\u52a9\u4f01\u4e1a\u57283-5\u5929\u5185\u5b8c\u6210\u4ece\u95ee\u5377\u8bbe\u8ba1\u5230\u62a5\u544a\u8f93\u51fa\u7684\u95ed\u73af\uff0c\u8ba9\u6d1e\u5bdf\u771f\u6b63\u670d\u52a1\u4e8e\u5373\u65f6\u51b3\u7b56\u3002<\/p>\n
<\/p>\n
\u2460 \u4eba\u7fa4\u753b\u50cf\u6784\u5efa\u2014\u2014\u4ece\u6a21\u7cca\u6807\u7b7e\u5230\u7acb\u4f53\u7528\u6237\u6a21\u578b<\/p>\n
\u500d\u5e02\u5f97\u7a81\u7834\u4f20\u7edf\u8c03\u7814\u4e2d\u201c\u5e74\u9f84\u3001\u6027\u522b\u3001\u6536\u5165\u201d\u7684\u6d45\u5c42\u753b\u50cf\u9650\u5236\uff0c\u6784\u5efa\u591a\u7ef4\u52a8\u6001\u7684\u7528\u6237\u6a21\u578b\u3002\u5176\u6838\u5fc3\u529f\u80fd\u5305\u62ec\uff1a<\/p>\n
– \u667a\u80fd\u6807\u7b7e\u4f53\u7cfb\uff1a\u57fa\u4e8e\u8986\u76d695%\u4e2d\u56fd\u533a\u57df\u53ca\u5168\u740330%\u56fd\u5bb6\/\u5730\u533a\u7684\u6837\u672c\u5e93\uff0c\u7ed3\u5408300+\u7ec6\u5206\u4eba\u7fa4\u6807\u7b7e\uff0c\u81ea\u52a8\u5708\u9009\u51fa\u7b26\u5408\u54c1\u724c\u76ee\u6807\u7684\u5c0f\u4f17\u5ba2\u7fa4\uff0c\u5982\u201c\u5ba0\u7269\u7ecf\u6d4e\u4e0b\u7684Z\u4e16\u4ee3\u72ec\u5c45\u9752\u5e74\u201d\u6216\u201c\u5173\u6ce8\u5bb6\u5ead\u5065\u5eb7\u7684\u94f6\u53d1\u65cf\u201d\uff0c\u786e\u4fdd\u8c03\u7814\u6837\u672c\u7684\u7cbe\u51c6\u5ea6\u4e0e\u4ee3\u8868\u6027\u3002<\/p>\n
– \u884c\u4e3a\u4e0e\u6001\u5ea6\u5173\u8054\u5206\u6790\uff1a\u901a\u8fc7\u6d88\u8d39\u8005\u884c\u4e3a\u4e0e\u6001\u5ea6\uff08U&A\uff09\u7814\u7a76\u6a21\u578b\uff0c\u5c06\u7528\u6237\u7684\u8d2d\u4e70\u884c\u4e3a\u3001\u4f7f\u7528\u573a\u666f\u3001\u60c5\u611f\u6001\u5ea6\u4e0e\u51b3\u7b56\u52a8\u673a\u8fdb\u884c\u5173\u8054\u5206\u6790\uff0c\u4f8b\u5982\u53d1\u73b0”\u67d0\u9ad8\u7aef\u62a4\u80a4\u54c1\u724c\u7684\u6d88\u8d39\u8005\uff0c\u5176\u6838\u5fc3\u9a71\u52a8\u529b\u5e76\u975e\u529f\u6548\uff0c\u800c\u662f’\u60a6\u5df1’\u7684\u60c5\u611f\u8865\u507f”\u3002<\/p>\n
– \u753b\u50cf\u8fed\u4ee3\u9a8c\u8bc1\uff1a\u652f\u6301\u901a\u8fc7\u591a\u8f6e\u8c03\u7814\u6301\u7eed\u8ffd\u8e2a\u7528\u6237\u753b\u50cf\u53d8\u5316\uff0c\u7ed3\u5408\u4e0d\u540c\u9636\u6bb5\u7684\u6570\u636e\u91c7\u96c6\u9a8c\u8bc1\u753b\u50cf\u51c6\u786e\u6027\uff0c\u8ba9\u7528\u6237\u753b\u50cf\u968f\u6d88\u8d39\u8d8b\u52bf\u6f14\u8fdb\u800c\u52a8\u6001\u66f4\u65b0\uff0c\u907f\u514d”\u9759\u6001\u753b\u50cf”\u5bfc\u81f4\u7684\u51b3\u7b56\u504f\u5dee\u3002<\/p>\n
<\/p>\n
\u2461 \u8d8b\u52bf\u7814\u5224\u80fd\u529b\u2014\u2014\u4ece\u6ede\u540e\u62a5\u544a\u5230\u524d\u77bb\u51b3\u7b56<\/p>\n
\u500d\u5e02\u5f97\u5c06\u8d8b\u52bf\u7814\u5224\u4ece\u201c\u4eba\u5de5\u7ecf\u9a8c\u9a71\u52a8\u201d\u5347\u7ea7\u4e3a\u201c\u6570\u636e\u6a21\u578b\u9a71\u52a8\u201d\uff0c\u7f29\u77ed\u6d1e\u5bdf\u5468\u671f\u3002\u5176\u6838\u5fc3\u529f\u80fd\u5305\u62ec\uff1a<\/p>\n
– \u5916\u90e8\u6570\u636e\u6e90\u8f85\u52a9\u91c7\u96c6\uff1a\u6574\u5408\u793e\u4ea4\u5a92\u4f53\u3001\u7535\u5546\u8bc4\u8bba\u3001\u884c\u4e1a\u8bba\u575b\u7b49\u5916\u90e8\u516c\u5f00\u6570\u636e\uff0c\u7ed3\u5408AI\u6587\u672c\u5206\u6790\u6280\u672f\uff0c\u8f85\u52a9\u8bc6\u522b\u6d88\u8d39\u70ed\u8bcd\u3001\u60c5\u611f\u503e\u5411\u4e0e\u65b0\u5174\u8bdd\u9898\uff0c\u4f8b\u5982\u57282\u5468\u5185\u6355\u6349\u5230”\u9732\u8425\u7ecf\u6d4e”\u5411”\u57ce\u5e02\u5fae\u5ea6\u5047”\u7684\u6d88\u8d39\u8fc1\u79fb\u4fe1\u53f7\uff0c\u4e3a\u8d8b\u52bf\u7814\u5224\u63d0\u4f9b\u8865\u5145\u89c6\u89d2\u3002<\/p>\n
– \u539f\u521b\u7814\u7a76\u6a21\u578b\u5e93\uff1a\u5185\u7f6e360\u4f59\u9879\u7b97\u6cd5\u6a21\u578b\uff0c\u5982KANO\u6a21\u578b\u7528\u4e8e\u8bc6\u522b\u5bf9\u6ee1\u610f\u5ea6\u5f71\u54cd\u6700\u5927\u7684\u529f\u80fd\uff0cMaxDiff\u6a21\u578b\u7528\u4e8e\u786e\u5b9a\u6d88\u8d39\u8005\u6700\u770b\u91cd\u4ea7\u54c1\u5c5e\u6027\uff0cPSM\u6a21\u578b\u7528\u4e8e\u5206\u6790\u4ef7\u683c\u654f\u611f\u5ea6\uff0c\u4e00\u952e\u8c03\u7528\u5373\u53ef\u8f93\u51fa\u91cf\u5316\u8d8b\u52bf\u7ed3\u8bba\u3002<\/p>\n
– \u8de8\u884c\u4e1a\u5bf9\u6807\u5206\u6790\uff1a\u57fa\u4e8e\u670d\u52a1\u96f6\u552e\u3001\u5feb\u6d88\u3001\u6c7d\u8f66\u3001\u91d1\u878d\u7b4930+\u884c\u4e1a\u7684\u6848\u4f8b\u6c89\u6dc0\uff0c\u63d0\u4f9b\u672c\u7ade\u54c1\u5bf9\u6bd4\u4e0e\u884c\u4e1a\u57fa\u51c6\u503c\uff0c\u5e2e\u52a9\u4f01\u4e1a\u53d1\u73b0\u201c\u81ea\u8eab\u4ea7\u54c1\u6ee1\u610f\u5ea6\u867d\u9ad8\uff0c\u4f46NPS\u5f97\u5206\u4f4e\u4e8e\u884c\u4e1a\u5747\u503c\u201d\u7684\u9690\u853d\u77ed\u677f\u3002<\/p>\n
<\/p>\n
\u2462 \u6df1\u5ea6\u6d1e\u5bdf\u8f93\u51fa\u2014\u2014\u4ece\u6570\u636e\u5806\u780c\u5230\u884c\u52a8\u6307\u5f15<\/p>\n
\u500d\u5e02\u5f97\u5c06\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u53ef\u843d\u5730\u7684\u8fd0\u8425\u7b56\u7565\uff0c\u907f\u514d\u62a5\u544a\u201c\u675f\u4e4b\u9ad8\u9601\u201d\u3002\u5176\u6838\u5fc3\u529f\u80fd\u5305\u62ec\uff1a<\/p>\n
– \u53ef\u89c6\u5316\u62a5\u544a\u5448\u73b0\uff1a\u652f\u630130+\u79cd\u6807\u51c6\u56fe\u8868\u4e0e\u81ea\u5b9a\u4e49\u914d\u7f6e\uff0c\u53ef\u9488\u5bf9\u51b3\u7b56\u5c42\u3001\u6267\u884c\u5c42\u7b49\u4e0d\u540c\u89d2\u8272\u751f\u6210\u5b9a\u5236\u5316\u5206\u6790\u89c6\u56fe\u3002\u4f8b\u5982\uff0c\u5e02\u573a\u603b\u76d1\u770b\u5230”\u65b0\u54c1\u8ba4\u77e5\u5ea6\u63d0\u534715%”\u7684\u5b8f\u89c2\u8d8b\u52bf\uff0c\u800c\u4ea7\u54c1\u7ecf\u7406\u80fd\u4ea4\u53c9\u5206\u6790\u81f3”\u67d0\u529f\u80fd\u70b9\u6ee1\u610f\u5ea6\u4e0b\u964d8%”\u7684\u5177\u4f53\u539f\u56e0\u3002<\/p>\n
– AI\u9a71\u52a8\u56e0\u7d20\u5206\u6790\uff1a\u57fa\u4e8e\u8c03\u7814\u6570\u636e\uff0c\u7cfb\u7edf\u901a\u8fc7\u76f8\u5173\u6027\u5206\u6790\u6a21\u578b\u81ea\u52a8\u9501\u5b9a\u5f71\u54cd\u6700\u5927\u7684\u9a71\u52a8\u56e0\u7d20\uff0c\u5982”\u7269\u6d41\u65f6\u6548\u8bc4\u5206\u4e0b\u964d\uff0c\u4f46\u6838\u5fc3\u539f\u56e0\u5b9e\u4e3a\u5305\u88c5\u7834\u635f”\uff0c\u800c\u975e\u7b3c\u7edf\u7684”\u914d\u9001\u95ee\u9898”\uff0c\u5e2e\u52a9\u56e2\u961f\u805a\u7126\u5173\u952e\u6539\u8fdb\u65b9\u5411\u3002<\/p>\n
– \u7b56\u7565\u5efa\u8bae\u8f93\u51fa\uff1a\u7814\u7a76\u62a5\u544a\u57fa\u4e8e\u6570\u636e\u5206\u6790\u7ed3\u8bba\uff0c\u63d0\u4f9b\u53ef\u6267\u884c\u7684\u4e1a\u52a1\u4f18\u5316\u5efa\u8bae\uff0c\u5305\u62ec\u4ea7\u54c1\u6539\u8fdb\u4f18\u5148\u7ea7\u3001\u76ee\u6807\u4eba\u7fa4\u4f18\u5316\u7b56\u7565\u3001\u5b9a\u4ef7\u8c03\u6574\u65b9\u5411\u7b49\uff0c\u5c06\u6d1e\u5bdf\u8f6c\u5316\u4e3a\u53ef\u843d\u5730\u7684\u8fd0\u8425\u52a8\u4f5c\u3002<\/p>\n
<\/p>\n
04 \u5178\u578b\u573a\u666f\u6df1\u5ea6\u8986\u76d6<\/p>\n
\u573a\u666f\u4e00\uff1a\u5feb\u6d88\u54c1\u724c\u7684\u65b0\u54c1\u4e0a\u5e02\u6d4b\u8bd5\u3002\u67d0\u996e\u6599\u4f01\u4e1a\u8ba1\u5212\u63a8\u51fa\u201c\u4f4e\u7cd6\u6c14\u6ce1\u6c34\u201d\uff0c\u500d\u5e02\u5f97\u57285\u5929\u5185\uff0c\u901a\u8fc7\u6837\u672c\u5e93\u7cbe\u51c6\u89e6\u8fbe2000\u540d18-30\u5c81\u3001\u5173\u6ce8\u5065\u5eb7\u996e\u98df\u7684\u6d88\u8d39\u8005\uff0c\u8fd0\u7528\u4ea7\u54c1\u504f\u597d\u6d4b\u8bd5\uff08MaxDiff\uff09\u53d1\u73b0\u201c\u53e3\u5473\u6e05\u723d\u5ea6\u201d\u7684\u6743\u91cd\u662f\u201c\u5305\u88c5\u8bbe\u8ba1\u201d\u76843\u500d\uff0c\u4ece\u800c\u8c03\u6574\u914d\u65b9\u4f18\u5148\u7ea7\uff0c\u4e0a\u5e02\u540e\u9996\u6708\u9500\u91cf\u8d85\u9884\u671f30%\u3002<\/p>\n
<\/p>\n
\u573a\u666f\u4e8c\uff1a\u91d1\u878d\u673a\u6784\u7684\u5ba2\u6237\u6d41\u5931\u539f\u56e0\u8c03\u7814\u3002\u67d0\u94f6\u884c\u53d1\u73b0\u8d35\u5bbe\u5ba2\u6237\u6d41\u5931\u7387\u4e0a\u5347\uff0c\u59d4\u6258\u500d\u5e02\u5f97\u8fdb\u884c\u4e13\u9879\u8c03\u7814\u3002\u901a\u8fc7\u5bf9\u6d41\u5931\u5ba2\u6237\u4e0e\u5728\u7f51\u5ba2\u6237\u7684\u5bf9\u6bd4\u95ee\u5377\u8c03\u7814\u53ca\u6df1\u5ea6\u8bbf\u8c08\uff0c\u63d0\u70bc\u51fa”\u7406\u8d22\u987e\u95ee\u6c9f\u901a\u9891\u7387\u8fc7\u9ad8”\u662f\u4e3b\u8981\u8d1f\u9762\u56e0\u7d20\u3002\u57fa\u4e8e\u6b64\uff0c\u94f6\u884c\u5c06\u4e3b\u52a8\u89e6\u8fbe\u9891\u7387\u4ece\u6bcf\u54683\u6b21\u8c03\u6574\u4e3a1\u6b21\uff0c\u5e76\u589e\u52a0\u4e2a\u6027\u5316\u5185\u5bb9\u63a8\u9001\uff0c3\u4e2a\u6708\u540e\u5ba2\u6237\u6d41\u5931\u7387\u4e0b\u964d12%\u3002<\/p>\n
<\/p>\n
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