{"id":5449,"date":"2023-07-25T19:06:35","date_gmt":"2023-07-25T11:06:35","guid":{"rendered":"https:\/\/www.bestcem.com\/blog\/?p=5449"},"modified":"2023-07-25T19:06:47","modified_gmt":"2023-07-25T11:06:47","slug":"%e5%b0%8f%e5%80%8d%e5%ad%a6%e7%ae%a1%e7%90%86%e4%b8%a8100%e4%b8%aa%e6%b5%81%e8%a1%8c%e7%9a%84%e7%ae%a1%e7%90%86%e8%af%8d%e6%b1%87%e4%b9%8b4c%e8%90%a5%e9%94%80%e7%90%86%e8%ae%ba","status":"publish","type":"post","link":"https:\/\/www.bestcem.com\/blog\/%e5%b0%8f%e5%80%8d%e5%ad%a6%e7%ae%a1%e7%90%86%e4%b8%a8100%e4%b8%aa%e6%b5%81%e8%a1%8c%e7%9a%84%e7%ae%a1%e7%90%86%e8%af%8d%e6%b1%87%e4%b9%8b4c%e8%90%a5%e9%94%80%e7%90%86%e8%ae%ba\/","title":{"rendered":"\u5c0f\u500d\u5b66\u7ba1\u7406\u4e28100\u4e2a\u6d41\u884c\u7684\u7ba1\u7406\u8bcd\u6c47\u4e4b4C\u8425\u9500\u7406\u8bba"},"content":{"rendered":"<div class=\"pgc-img\"><img class=\"syl-page-img\" src=\"https:\/\/p3-sign.toutiaoimg.com\/tos-cn-i-qvj2lq49k0\/5a3dcf9eff4c4809889968f6181484b0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;x-expires=1690887815&amp;x-signature=dt9o%2Bro6cXDEcqWqascvoh7Mcac%3D\" \/><\/div>\n<p data-track=\"4\">\u4e0e\u5927\u5bb6\u4e00\u8d77\u5b66\u4e60\u56fd\u5185\u5916\u6700\u5148\u8fdb\u7684\u7ba1\u7406\u7406\u5ff5\u548c\u5b9e\u6218\u7ecf\u9a8c\u8bcd\u6c47\u5206\u4eab\uff0c\u7531\u500d\u5e02\u5f97\u6574\u7406\u53d1\u5e03\uff1a<\/p>\n<h3 class=\"pgc-h-arrow-right\" data-track=\"5\">4Cs\u8425\u9500\u7406\u8bba\u7684\u6982\u8ff0<\/h3>\n<p data-track=\"6\">\u968f\u7740\u5e02\u573a\u7ade\u4e89\u65e5\u8d8b\u6fc0\u70c8\uff0c\u5a92\u4ecb\u4f20\u64ad\u901f\u5ea6\u8d8a\u6765\u8d8a\u5feb\uff0c4Ps\u7406\u8bba\u8d8a\u6765\u8d8a\u53d7\u5230\u6311\u6218\u30021990\u5e74\uff0c\u7f8e\u56fd\u5b66\u8005\u7f57\u4f2f\u7279\u00b7\u52b3\u7279\u670b\uff08Robert Lauterborn\uff09\u6559\u6388\u63d0\u51fa\u4e86\u4e0e\u4f20\u7edf\u8425\u9500\u76844P\u76f8\u5bf9\u5e94\u76844Cs\u8425\u9500\u7406\u8bba\u3002<\/p>\n<p data-track=\"8\">4Ps\u8425\u9500\u7ec4\u5408\u54114Cs\u8425\u9500\u7ec4\u5408\u7684\u8f6c\u53d8\uff0c\u5177\u4f53\u8868\u73b0\u4e3a\u4ea7\u54c1\uff08Production\uff09\u5411\u987e\u5ba2\uff08Consumer\uff09\u8f6c\u53d8\uff0c\u4ef7\u683c\uff08Price\uff09\u5411\u6210\u672c\uff08Cost\uff09\u8f6c\u53d8\uff0c\u5206\u9500\u6e20\u9053\uff08Place\uff09\u5411\u65b9\u4fbf\uff08Convenience\uff09\u8f6c\u53d8\uff0c\u4fc3\u9500\uff08Promotion\uff09\u5411\u6c9f\u901a\uff08Communication\uff09\u8f6c\u53d8\u3002<\/p>\n<h3 class=\"pgc-h-arrow-right\" data-track=\"9\">4Cs\u8425\u9500\u7406\u8bba\u7684\u5185\u5bb9<\/h3>\n<p data-track=\"10\"><strong>4C\u5206\u522b\u6307\u4ee3Customer\uff08\u987e\u5ba2\uff09\u3001Cost\uff08\u6210\u672c\uff09\u3001Convenience\uff08\u4fbf\u5229\uff09\u548cCommunication\uff08\u6c9f\u901a\uff09\u3002<\/strong><\/p>\n<p data-track=\"12\"><strong>Customer\uff08\u987e\u5ba2\uff09\uff1a<\/strong>Customer\uff08\u987e\u5ba2\uff09\u4e3b\u8981\u6307\u987e\u5ba2\u7684\u9700\u6c42\u3002\u4f01\u4e1a\u5fc5\u987b\u9996\u5148\u4e86\u89e3\u548c\u7814\u7a76\u987e\u5ba2\uff0c\u6839\u636e\u987e\u5ba2\u7684\u9700\u6c42\u6765\u63d0\u4f9b\u4ea7\u54c1\u3002\u540c\u65f6\uff0c\u4f01\u4e1a\u63d0\u4f9b\u7684\u4e0d\u4ec5\u4ec5\u662f\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u66f4\u91cd\u8981\u7684\u662f\u7531\u6b64\u4ea7\u751f\u7684\u5ba2\u6237\u4ef7\u503c\uff08Customer Value\uff09\u3002<\/p>\n<p data-track=\"14\"><strong>Cost\uff08\u6210\u672c\uff09\uff1a<\/strong>Cost\uff08\u6210\u672c\uff09\u4e0d\u5355\u662f\u4f01\u4e1a\u7684\u751f\u4ea7\u6210\u672c\uff0c\u5b83\u8fd8\u5305\u62ec\u987e\u5ba2\u7684\u8d2d\u4e70\u6210\u672c\uff0c\u540c\u65f6\u4e5f\u610f\u5473\u7740\u4ea7\u54c1\u5b9a\u4ef7\u7684\u7406\u60f3\u60c5\u51b5\uff0c\u5e94\u8be5\u662f\u65e2\u4f4e\u4e8e\u987e\u5ba2\u7684\u5fc3\u7406\u4ef7\u683c\uff0c\u4ea6\u80fd\u591f\u8ba9\u4f01\u4e1a\u6709\u6240\u76c8\u5229\u3002\u6b64\u5916\uff0c\u8fd9\u4e2d\u95f4\u7684\u987e\u5ba2\u8d2d\u4e70\u6210\u672c\u4e0d\u4ec5\u5305\u62ec\u5176\u8d27\u5e01\u652f\u51fa\uff0c\u8fd8\u5305\u62ec\u5176\u4e3a\u6b64\u8017\u8d39\u7684\u65f6\u95f4\uff0c\u4f53\u529b\u548c\u7cbe\u529b\u6d88\u8017\uff0c\u4ee5\u53ca\u8d2d\u4e70\u98ce\u9669\u3002<\/p>\n<p data-track=\"16\"><strong>Convenience\uff08\u4fbf\u5229\uff09<\/strong>\uff1a\u7531\u4e8e\u987e\u5ba2\u5728\u8d2d\u4e70\u5546\u54c1\u65f6\uff0c\u603b\u5e0c\u671b\u628a\u6709\u5173\u6210\u672c\u5305\u62ec\u8d27\u5e01\u3001\u65f6\u95f4\u3001\u7cbe\u795e\u548c\u4f53\u529b\u7b49\u964d\u5230\u6700\u4f4e\u9650\u5ea6\uff0c\u4ee5\u4f7f\u81ea\u5df1\u5f97\u5230\u6700\u5927\u9650\u5ea6\u7684\u6ee1\u8db3\uff0c\u56e0\u6b64\uff0c\u96f6\u552e\u4f01\u4e1a\u5fc5\u987b\u8003\u8651\u987e\u5ba2\u4e3a\u6ee1\u8db3\u9700\u6c42\u800c\u613f\u610f\u652f\u4ed8\u7684\u201c\u987e\u5ba2\u603b\u6210\u672c\u201d\u3002\u52aa\u529b\u964d\u4f4e\u987e\u5ba2\u8d2d\u4e70\u7684\u603b\u6210\u672c\uff0c\u5982\u964d\u4f4e\u5546\u54c1\u8fdb\u4ef7\u6210\u672c\u548c\u5e02\u573a\u8425\u9500\u8d39\u7528\u4ece\u800c\u964d\u4f4e\u5546\u54c1\u4ef7\u683c\uff0c\u4ee5\u51cf\u5c11\u987e\u5ba2\u7684\u8d27\u5e01\u6210\u672c\uff1b\u52aa\u529b\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387\uff0c\u5c3d\u53ef\u80fd\u51cf\u5c11\u987e\u5ba2\u7684\u65f6\u95f4\u652f\u51fa\uff0c\u8282\u7ea6\u987e\u5ba2\u7684\u8d2d\u4e70\u65f6\u95f4\uff1b\u901a\u8fc7\u591a\u79cd\u6e20\u9053\u5411\u987e\u5ba2\u63d0\u4f9b\u8be6\u5c3d\u7684\u4fe1\u606f\u3001\u4e3a\u987e\u5ba2\u63d0\u4f9b\u826f\u597d\u7684\u552e\u540e\u670d\u52a1\uff0c\u51cf\u5c11\u987e\u5ba2\u7cbe\u795e\u548c\u4f53\u529b\u7684\u8017\u8d39\u3002<\/p>\n<p data-track=\"18\"><strong>Communication\uff08\u6c9f\u901a\uff09\uff1a<\/strong>4Cs\u8425\u9500\u7406\u8bba\u8ba4\u4e3a\uff0c\u4f01\u4e1a\u5e94\u901a\u8fc7\u540c\u987e\u5ba2\u8fdb\u884c\u79ef\u6781\u6709\u6548\u7684\u53cc\u5411\u6c9f\u901a\uff0c\u5efa\u7acb\u57fa\u4e8e\u5171\u540c\u5229\u76ca\u7684\u65b0\u578b\u4f01\u4e1a\/\u987e\u5ba2\u5173\u7cfb\u3002\u8fd9\u4e0d\u518d\u662f\u4f01\u4e1a\u5355\u5411\u7684\u4fc3\u9500\u548c\u529d\u5bfc\u987e\u5ba2\uff0c\u800c\u662f\u5728\u53cc\u65b9\u7684\u6c9f\u901a\u4e2d\u627e\u5230\u80fd\u540c\u65f6\u5b9e\u73b0\u5404\u81ea\u76ee\u6807\u7684\u901a\u9014\u3002<\/p>\n<div class=\"pgc-img\">\n<p><img class=\"syl-page-img aligncenter\" src=\"https:\/\/p3-sign.toutiaoimg.com\/tos-cn-i-qvj2lq49k0\/a8ee373d47ad4b46be86cfbf08111a21~noop.image?_iz=58558&amp;from=article.pc_detail&amp;x-expires=1690887815&amp;x-signature=riD%2BetCrw16sO%2Fo%2FWAtDazLfPRg%3D\" \/><\/p>\n<p class=\"pgc-img-caption\">\n<\/div>\n<h3 class=\"pgc-h-arrow-right\" data-track=\"19\">4Cs\u8425\u9500\u7406\u8bba\u5206\u6790<\/h3>\n<p data-track=\"20\">4Cs\u7684\u6838\u5fc3\u662f\u987e\u5ba2\u6218\u7565\u3002\u800c\u987e\u5ba2\u6218\u7565\u4e5f\u662f\u8bb8\u591a\u6210\u529f\u4f01\u4e1a\u7684\u57fa\u672c\u6218\u7565\u539f\u5219\uff0c\u6bd4\u5982\uff0c\u6c83\u5c14\u739b\u201c\u987e\u5ba2\u6c38\u8fdc\u662f\u5bf9\u7684\u201d\u7684\u57fa\u672c\u4f01\u4e1a\u4ef7\u503c\u89c2\u30024Cs\u7684\u57fa\u672c\u539f\u5219\u662f\u4ee5\u987e\u5ba2\u4e3a\u4e2d\u5fc3\u8fdb\u884c\u4f01\u4e1a\u8425\u9500\u6d3b\u52a8\u7684\u89c4\u5212\u8bbe\u8ba1\uff0c\u4ece\u4ea7\u54c1\u5230\u5982\u4f55\u5b9e\u73b0\u987e\u5ba2\u9700\u6c42\uff08Consumer\u2019s Needs\uff09\u7684\u6ee1\u8db3\uff0c\u4ece\u4ef7\u683c\u5230\u7efc\u5408\u6743\u8861\u987e\u5ba2\u8d2d\u4e70\u6240\u613f\u610f\u652f\u4ed8\u7684\u6210\u672c\uff08Cost\uff09\uff0c\u4ece\u4fc3\u9500\u7684\u5355\u5411\u4fe1\u606f\u4f20\u9012\u5230\u5b9e\u73b0\u4e0e\u987e\u5ba2\u7684\u53cc\u5411\u4ea4\u6d41\u4e0e\u6c9f\u901a\uff08Communication\uff09\uff0c\u4ece\u901a\u8def\u7684\u4ea7\u54c1\u6d41\u52a8\u5230\u5b9e\u73b0\u987e\u5ba2\u8d2d\u4e70\u7684\u4fbf\u5229\u6027\uff08Convenience\uff09\u3002<\/p>\n<p data-track=\"22\">\u987e\u5ba2\u9700\u6c42\uff0c\u6709\u663e\u6027\u9700\u8981\u548c\u6f5c\u5728\u9700\u8981\u4e4b\u5206\u3002\u663e\u6027\u9700\u8981\u7684\u6ee1\u8db3\u662f\u8fce\u5408\u5e02\u573a\uff0c\u6f5c\u5728\u9700\u8981\u7684\u6ee1\u8db3\u662f\u5f15\u5bfc\u5e02\u573a\u3002\u8425\u9500\u4eba\u7684\u9996\u8981\u529f\u8bfe\u662f\u8981\u7814\u7a76\u5ba2\u6237\u9700\u6c42\uff0c\u53d1\u73b0\u5176\u771f\u5b9e\u9700\u6c42\uff0c\u518d\u6765\u5236\u5b9a\u76f8\u5e94\u7684\u9700\u6c42\u6218\u7565\uff0c\u4ee5\u5f71\u54cd\u4f01\u4e1a\u7684\u751f\u4ea7\u8fc7\u7a0b\u3002\u7531\u4e8e\u5e02\u573a\u7ade\u4e89\u7684\u52a0\u5267\uff0c\u5ba2\u6237\u5bf9\u4e8e\u540c\u8d28\u5316\u4ea7\u54c1\u8868\u73b0\u51fa\u6d88\u8d39\u75b2\u60eb\uff0c\u800c\u9002\u5ea6\u521b\u65b0\u5219\u662f\u5f15\u5bfc\u548c\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u7684\u7ade\u4e89\u5229\u5668\u3002<\/p>\n<p data-track=\"24\">\u987e\u5ba2\u9700\u6c42\u5c42\u6b21\u4e5f\u662f\u8fdb\u884c\u5e02\u573a\u7ec6\u5206\u7684\u4f9d\u636e\u4e4b\u4e00\u3002\u6ee1\u8db3\u4f55\u79cd\u9700\u6c42\u5c42\u6b21\uff0c\u76f4\u63a5\u51b3\u5b9a\u4e86\u76ee\u6807\u5e02\u573a\u5b9a\u4f4d\u6289\u62e9\u3002\u6839\u636e\u9a6c\u65af\u6d1b\u7684\u9700\u6c42\u5c42\u6b21\u7406\u8bba\uff0c\u987e\u5ba2\u9700\u6c42\u4ece\u57fa\u672c\u7684\u4ea7\u54c1\u9700\u6c42\u5411\u66f4\u9ad8\u7684\u5fc3\u7406\u9700\u6c42\u6ee1\u8db3\u7684\u5c42\u6b21\u53d1\u5c55\uff0c\u56e0\u6b64\uff0c\u4f01\u4e1a\u4e0d\u4ec5\u8981\u505a\u4ea7\u54c1\uff0c\u8fd8\u8981\u505a\u54c1\u724c\u505a\u751f\u6d3b\uff0c\u901a\u8fc7\u521b\u5efa\u54c1\u724c\u6838\u5fc3\u4ef7\u503c\uff0c\u8425\u9020\u65b0\u578b\u751f\u6d3b\u65b9\u5f0f\uff0c\u5b9e\u73b0\u987e\u5ba2\u5728\u793e\u4f1a\u8ba4\u540c\u3001\u751f\u6d3b\u54c1\u4f4d\u7b49\u5c42\u6b21\u9700\u6c42\u7684\u6ee1\u8db3\u3002\u6240\u4ee5\u623f\u5730\u4ea7\u4e5f\u4e0d\u518d\u662f\u5efa\u9020\u4e00\u4e2a\u5355\u7eaf\u7684\u6816\u8eab\u4e4b\u6240\uff0c\u66f4\u662f\u5728\u8425\u9020\u4e00\u79cd\u751f\u6d3b\uff0c\u5728\u8fd9\u91cc\uff0c\u987e\u5ba2\u4e0d\u53ea\u662f\u6709\u4e86\u4e00\u4e2a\u5b89\u8eab\u4e4b\u5904\uff0c\u66f4\u662f\u4e3a\u5fc3\u7075\u627e\u5230\u4e86\u4e00\u4e2a\u5b89\u5fc3\u4e4b\u6e2f\u3002\u8eab\u4f53\u7684\u4f4f\u6240\u548c\u5fc3\u7075\u7684\u6e2f\u6e7e\uff0c\u662f\u4e24\u4e2a\u4e0d\u540c\u7684\u5883\u754c\uff0c\u4e5f\u7531\u6b64\u4f7f\u4ea7\u54c1\u672c\u8eab\u7684\u9644\u52a0\u4ef7\u503c\u5927\u76f8\u5f84\u5ead\u3002<\/p>\n<div class=\"pgc-img\">\n<p><img class=\"syl-page-img aligncenter\" src=\"https:\/\/p3-sign.toutiaoimg.com\/tos-cn-i-qvj2lq49k0\/669a17d85028441d8451daa811dcde30~noop.image?_iz=58558&amp;from=article.pc_detail&amp;x-expires=1690887815&amp;x-signature=qg5kkalf%2BWniXrsvA2hSzaiNgoQ%3D\" \/><\/p>\n<p class=\"pgc-img-caption\">\u987e\u5ba2\u6210\u672c\u662f\u987e\u5ba2\u8d2d\u4e70\u548c\u4f7f\u7528\u4ea7\u54c1\u6240\u53d1\u751f\u7684\u6240\u6709\u8d39\u7528\u7684\u603b\u548c\u3002\u4ef7\u683c\u5236\u5b9a\u662f\u5355\u7eaf\u7684\u4ea7\u54c1\u5bfc\u5411\uff0c\u800c\u987e\u5ba2\u6210\u672c\u5219\u9664\u4e86\u4ea7\u54c1\u4ef7\u683c\u4e4b\u5916\uff0c\u8fd8\u5305\u62ec\u8d2d\u4e70\u548c\u719f\u7ec3\u4f7f\u7528\u4ea7\u54c1\u6240\u53d1\u751f\u7684\u65f6\u95f4\u6210\u672c\u3001\u5b66\u4e60\u6210\u672c\u3001\u673a\u4f1a\u6210\u672c\u3001\u4f7f\u7528\u8f6c\u6362\u6210\u672c\u3001\u8d2d\u4e70\u989d\u5916\u914d\u4ef6\u6216\u76f8\u5173\u4ea7\u54c1\u7684\u6210\u672c\u4ed8\u51fa\u7684\u7edf\u548c\u3002\u5bf9\u4e8e\u8fd9\u4e9b\u6210\u672c\u7684\u7efc\u5408\u8003\u8651\uff0c\u66f4\u6709\u5229\u4e8e\u4f9d\u636e\u76ee\u6807\u5ba2\u6237\u7fa4\u7684\u7279\u5f81\u8fdb\u884c\u76f8\u5173\u7684\u4ea7\u54c1\u8bbe\u8ba1\u548c\u6ee1\u8db3\u987e\u5ba2\u7684\u771f\u5b9e\u9700\u8981\u3002\u623f\u5730\u4ea7\u64cd\u4f5c\u4e2d\uff0c\u5bf9\u4e8e\u5c0f\u6237\u578b\u623f\u91c7\u7528\u88c5\u4fee\u6216\u662f\u6bdb\u576f\uff0c\u5c31\u8981\u5bf9\u4e8e\u987e\u5ba2\u9700\u6c42\u548c\u987e\u5ba2\u6210\u672c\u8fdb\u884c\u7efc\u5408\u8003\u8651\u3002<\/p>\n<\/div>\n<p data-track=\"28\">\u987e\u5ba2\u6c9f\u901a\u9996\u5148\u660e\u786e\u4f01\u4e1a\u4f20\u64ad\u63a8\u5e7f\u7b56\u7565\u662f\u4ee5\u987e\u5ba2\u4e3a\u5bfc\u5411\u800c\u975e\u4f01\u4e1a\u5bfc\u5411\u6216\u7ade\u4e89\u5bfc\u5411\u3002\u73b0\u5b9e\u7684\u8bb8\u591a\u4f01\u4e1a\u4ee5\u7ade\u4e89\u5bfc\u5411\u5236\u5b9a\u4fc3\u9500\u7b56\u7565\uff0c\u7ed3\u679c\u9677\u5165\u4e86\u6076\u6027\u7ade\u4e89\u7684\u8ff7\u832b\u4e4b\u4e2d\u3002\u987e\u5ba2\u5bfc\u5411\u624d\u66f4\u80fd\u4f7f\u4f01\u4e1a\u5b9e\u73b0\u7ade\u4e89\u7684\u5dee\u5f02\u6027\u548c\u57f9\u517b\u4f01\u4e1a\u7684\u6838\u5fc3\u7ade\u4e89\u80fd\u529b\u3002\u987e\u5ba2\u6c9f\u901a\u4e5f\u66f4\u5f3a\u8c03\u987e\u5ba2\u5728\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u7684\u53c2\u4e0e\u548c\u4e92\u52a8\uff0c\u5e76\u5728\u53c2\u4e0e\u4e92\u52a8\u7684\u8fc7\u7a0b\u4e2d\uff0c\u5b9e\u73b0\u4fe1\u606f\u7684\u4f20\u9012\u4ee5\u53ca\u60c5\u611f\u7684\u8054\u7edc\u3002<\/p>\n<p data-track=\"44\">\u4e00\u65b9\u9762\uff0c\u6c9f\u901a\u8981\u9009\u62e9\u76ee\u6807\u5ba2\u6237\u7ecf\u5e38\u63a5\u89e6\u7684\u5a92\u4ecb\u7ba1\u9053\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u7531\u4e8e\u793e\u4f1a\u4fe1\u606f\u7206\u70b8\uff0c\u6d88\u8d39\u8005\u6bcf\u5929\u6240\u63a5\u89e6\u7684\u4fe1\u606f\u6765\u6e90\u975e\u5e38\u5e7f\u6cdb\uff0c\u56e0\u800c\u5355\u5411\u7684\u4fe1\u606f\u4f20\u9012\u4f1a\u7531\u4e8e\u6d88\u8d39\u8005\u7684\u4fe1\u606f\u63a5\u6536\u8fc7\u6ee4\u800c\u9020\u6210\u4f20\u64ad\u6548\u7387\u4f4e\u4e0b\u3002\u800c\u6c9f\u901a\u6240\u5f3a\u8c03\u7684\u5ba2\u6237\u53c2\u4e0e\uff0c\u5219\u4f7f\u987e\u5ba2\u5728\u4e92\u52a8\u7684\u8fc7\u7a0b\u4e2d\u5bf9\u4e8e\u4fe1\u606f\u5145\u5206\u63a5\u6536\u5e76\u4ea7\u751f\u8bb0\u5fc6\u3002\u5f53\u524d\u7684\u4f53\u9a8c\u8425\u9500\u5c31\u662f\u5ba2\u6237\u5728\u4f53\u9a8c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4e86\u89e3\u4ea7\u54c1\u4e0e\u81ea\u8eab\u9700\u6c42\u7684\u5951\u5408\uff0c\u53d1\u73b0\u4ea7\u54c1\u7684\u4ef7\u503c\u6240\u5728\uff0c\u5e76\u5728\u65e0\u5f62\u4e2d\u9886\u609f\u54c1\u724c\u6587\u5316\uff0c\u5728\u6f5c\u79fb\u9ed8\u5316\u4e2d\u8fbe\u81f4\u5fc3\u7406\u7684\u611f\u52a8\u3002\u800c\u4f53\u9a8c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u987e\u5ba2\u7684\u5fc3\u58f0\u88ab\u4f01\u4e1a\u63a5\u7eb3\uff0c\u53c8\u6210\u4e3a\u4e0b\u4e00\u6b21\u521b\u65b0\u7684\u65b9\u5411\u3002\u4e07\u79d1\u7684\u4ea7\u54c1\u521b\u65b0\u7684\u5faa\u5e8f\u6e10\u8fdb\uff0c\u5c31\u662f\u5728\u4e0e\u987e\u5ba2\u7684\u957f\u671f\u6c9f\u901a\u4e4b\u4e2d\u5b9e\u73b0\u7684\u3002<\/p>\n<p data-track=\"30\">\u53ef\u53e3\u53ef\u4e50\u968f\u5904\u7686\u53ef\u4e70\u5230\uff0c\u623f\u5730\u4ea7\u7684\u552e\u697c\u4e13\u8f66\uff0c\u9a7e\u6821\u63d0\u4f9b\u4e0a\u95e8\u63a5\u9001\u670d\u52a1\uff0c\u5feb\u9910\u5e97\u9001\u9910\u4e0a\u95e8\u2026\u2026\u8fd9\u4e9b\u90fd\u662f\u5728\u901a\u8def\u8bbe\u8ba1\u4e0a\u5b9e\u73b0\u4ea7\u54c1\u5230\u8fbe\u7684\u4fbf\u5229\u6027\u3002\u987e\u5ba2\u4fbf\u5229\u7684\u76ee\u6807\u662f\u901a\u8fc7\u7f29\u77ed\u987e\u5ba2\u4e0e\u4ea7\u54c1\u7684\u7269\u7406\u8ddd\u79bb\u548c\u5fc3\u7406\u8ddd\u79bb\uff0c\u63d0\u5347\u4ea7\u54c1\u88ab\u9009\u62e9\u7684\u51e0\u7387\u3002\u7f51\u4e0a\u552e\u697c\u7cfb\u7edf\uff0c\u4f5c\u4e3a\u4e00\u79cd\u65b0\u5174\u7684\u9500\u552e\u624b\u6bb5\uff0c\u4e5f\u662f\u5728\u5e94\u7528\u79d1\u6280\u53d1\u5c55\uff0c\u6ee1\u8db3\u987e\u5ba2\u8d2d\u4e70\u4fbf\u5229\u6027\u7684\u9700\u6c42\u3002<\/p>\n<div class=\"pgc-img\">\n<p><img class=\"syl-page-img\" src=\"https:\/\/p3-sign.toutiaoimg.com\/tos-cn-i-qvj2lq49k0\/c140d9a18eea46dda38c2b5e7c564a5a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;x-expires=1690887815&amp;x-signature=8A5pj%2FVVTT%2BpTQhhmU%2Bou91%2FMkQ%3D\" \/><\/p>\n<p class=\"pgc-img-caption\">\u987e\u5ba2\u6218\u7565\u4e3a\u6838\u5fc3\u76844C\u8bf4\uff0c\u968f\u7740\u65f6\u4ee3\u7684\u53d1\u5c55\uff0c\u4e5f\u663e\u73b0\u4e86\u5176\u5c40\u9650\u6027\u3002\u5f53\u987e\u5ba2\u9700\u6c42\u4e0e\u793e\u4f1a\u539f\u5219\u76f8\u51b2\u7a81\u65f6\uff0c\u987e\u5ba2\u6218\u7565\u4e5f\u662f\u4e0d\u9002\u5e94\u7684\u3002\u4f8b\u5982\uff0c\u5728\u5021\u5bfc\u8282\u7ea6\u578b\u793e\u4f1a\u7684\u80cc\u666f\u4e0b\uff0c\u90e8\u5206\u987e\u5ba2\u7684\u5962\u4f88\u9700\u6c42\u662f\u5426\u8981\u88ab\u6ee1\u8db3\u3002\u8fd9\u4e0d\u4ec5\u662f\u4f01\u4e1a\u8425\u9500\u95ee\u9898\uff0c\u66f4\u6210\u4e3a\u793e\u4f1a\u9053\u5fb7\u8303\u7574\u95ee\u9898\u3002\u540c\u6837\uff0c\u5efa\u522b\u5885\u4e0e\u56fd\u5bb6\u8282\u80fd\u7701\u5730\u7684\u6218\u7565\u8981\u6c42\u4e5f\u76f8\u80cc\u79bb\u3002\u4e8e\u662f2001\u5e74\uff0c\u7f8e\u56fd\u7684\u5510\u00b7E\u00b7\u8212\u5c14\u8328\uff08Don E Schultz\uff09\uff0c\u53c8\u63d0\u51fa\u4e86\u5173\u7cfb\uff08Relationship\uff09\u3001\u8282\u7701\uff08Retrenchment\uff09\u3001\u5173\u8054\uff08Relevancy\uff09\u548c\u62a5\u916c\uff08Rewards\uff09\u76844R\u65b0\u8bf4\uff0c\u201c\u4fa7\u91cd\u4e8e\u7528\u66f4\u6709\u6548\u7684\u65b9\u5f0f\u5728\u4f01\u4e1a\u548c\u5ba2\u6237\u4e4b\u95f4\u5efa\u7acb\u8d77\u6709\u522b\u4e8e\u4f20\u7edf\u7684\u65b0\u578b\u5173\u7cfb\u201d\u3002<\/p>\n<\/div>\n<p data-track=\"34\">\u800c\u4e07\u53d8\u4e0d\u79bb\u5176\u5b97\uff0c4P\u548c4C\u8fd8\u662f\u5b58\u5728\u7740\u5b9e\u8d28\u4e0a\u7684\u5173\u8054\uff0c\u4ece\u987e\u5ba2\u9700\u6c42\u7684\u89d2\u5ea6\u601d\u8003\u5982\u4f55\u8bbe\u8ba1\u548c\u7814\u53d1\u4ea7\u54c1\uff0c\u4ece\u987e\u5ba2\u6210\u672c\u7684\u89d2\u5ea6\u8003\u8651\u5982\u4f55\u5236\u5b9a\u6700\u5408\u7406\u7684\u4ef7\u683c\uff0c\u6b64\u5916\uff0c\u987e\u5ba2\u9700\u6c42\u672c\u8eab\u5bf9\u4e8e\u4ea7\u54c1\u4ef7\u683c\u4e5f\u6709\u7740\u76f4\u63a5\u7684\u5f71\u54cd\uff0c\u4ece\u4e0e\u987e\u5ba2\u5982\u4f55\u5b9e\u73b0\u6c9f\u901a\u7684\u89d2\u5ea6\u601d\u8003\u4fc3\u9500\u548c\u63a8\u5e7f\u7684\u65b9\u5f0f\uff0c\u4ece\u5ba2\u6237\u8d2d\u4e70\u7684\u4fbf\u5229\u6027\u7684\u89d2\u5ea6\u6765\u786e\u5b9a\u4f01\u4e1a\u901a\u8def\u7684\u9009\u62e9\u3002\u4f5c\u4e3a\u8425\u9500\u7684\u57fa\u672c\u7406\u8bba\uff0c4P\u548c4C\u7684\u8425\u9500\u7b56\u7565\u7ec4\u5408\u539f\u5219\uff0c\u90fd\u5728\u6211\u4eec\u65e5\u5e38\u7684\u8425\u9500\u5b9e\u8df5\u4e2d\u88ab\u6709\u610f\u65e0\u610f\u5730\u5e7f\u6cdb\u5e94\u7528\u3002<\/p>\n<p data-track=\"36\">\u53c2\u8003\u6587\u732e<\/p>\n<p data-track=\"37\">\u674e\u664f\u5885.\u5e02\u573a\u8425\u9500\u5b66.\u9ad8\u7b49\u6559\u80b2\u51fa\u7248\u793e,2008.10.<\/p>\n<p data-track=\"38\">Diane.\u8425\u9500\u7ec4\u5408\u7b56\u7565(2)&#8211;4P 4C 4R\u8be6\u89e3<\/p>\n<p data-track=\"39\">\u66fe\u5efa\u5e73 \u5218\u745e\u9633 \u7b49.\u7269\u6d41\u8425\u9500\u2014\u73b0\u9636\u6bb5\u7269\u6d41\u4f01\u4e1a\u7684\u5de5\u4f5c\u91cd\u70b9.\u300a\u4e2d\u56fd\u7269\u6d41\u4e0e\u91c7\u8d2d\u300b<\/p>\n<p data-track=\"40\">\u738b\u99a8m\u6a0a\u5b8f\u793e.\u57fa\u4e8e4Cs\u8425\u9500\u7406\u8bba\u7684\u4f1a\u8bae\u8425\u9500\u521b\u65b0[J].\u300a\u4ef7\u503c\u5de5\u7a0b\u300b.2011\u5e74\u7b2c7\u671f<\/p>\n<p data-track=\"41\">MBA\u667a\u5e93\u767e\u79d1<\/p>\n<section>\u5173\u6ce8<a href=\"https:\/\/www.bestcem.com\/\">\u500d\u5e02\u5f97<\/a><\/section>\n<section>\u4e86\u89e3\u66f4\u591a<a href=\"https:\/\/mp.weixin.qq.com\/s\/HKveffQiErIyUDenaeMO6w\"><strong>\u6570\u5b57\u5316\u7684\u4f53\u9a8c\u7ba1\u7406\u65b9\u6848\u00a0<\/strong><\/a><\/section>\n<section>\u54a8\u8be2\u7535\u8bdd\uff1a021-31067311<\/section>\n<section><\/section>\n<section><\/section>\n<section><\/section>\n<section><\/section>\n<section><img src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/07\/1-%E5%85%AC%E5%8F%B7%E7%94%A8-%E5%8D%AB%E7%93%B4%E7%A0%81.gif\" \/><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0e\u5927\u5bb6\u4e00\u8d77\u5b66\u4e60\u56fd\u5185\u5916\u6700\u5148\u8fdb\u7684\u7ba1\u7406\u7406\u5ff5\u548c\u5b9e\u6218\u7ecf\u9a8c\u8bcd\u6c47\u5206\u4eab\uff0c\u7531\u500d\u5e02\u5f97\u6574\u7406\u53d1\u5e03\uff1a 4Cs\u8425\u9500\u7406\u8bba\u7684\u6982\u8ff0 \u968f\u7740\u5e02\u573a\u7ade\u4e89 &hellip; <\/p>\n","protected":false},"author":1,"featured_media":5454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[8,42],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/5449"}],"collection":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/comments?post=5449"}],"version-history":[{"count":2,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/5449\/revisions"}],"predecessor-version":[{"id":5456,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/5449\/revisions\/5456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/media\/5454"}],"wp:attachment":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/media?parent=5449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/categories?post=5449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/tags?post=5449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}