{"id":4013,"date":"2022-05-11T19:00:07","date_gmt":"2022-05-11T11:00:07","guid":{"rendered":"https:\/\/www.bestcem.com\/blog\/?p=4013"},"modified":"2022-05-11T15:55:38","modified_gmt":"2022-05-11T07:55:38","slug":"to-b-%e4%b8%9a%e5%8a%a1%e5%a6%82%e4%bd%95%e5%81%9a%e5%a5%bd%e5%ae%a2%e6%88%b7%e4%bd%93%e9%aa%8c%e3%80%81%e6%8f%90%e5%8d%87%e5%ad%98%e7%bb%ad%ef%bc%9f-%e5%85%88%e6%8a%93","status":"publish","type":"post","link":"https:\/\/www.bestcem.com\/blog\/to-b-%e4%b8%9a%e5%8a%a1%e5%a6%82%e4%bd%95%e5%81%9a%e5%a5%bd%e5%ae%a2%e6%88%b7%e4%bd%93%e9%aa%8c%e3%80%81%e6%8f%90%e5%8d%87%e5%ad%98%e7%bb%ad%ef%bc%9f-%e5%85%88%e6%8a%93\/","title":{"rendered":"To B 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B\u884c\u4e1a\u800c\u8a00\uff0c\u90fd\u662f\u96be\u4ee5\u4e0b\u624b\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong>\u8f6c\u6362To B\u4e1a\u52a1\u8425\u9500\u601d\u8def<\/strong><\/h4>\n<p style=\"text-align: left;\">\u201c\u57fa\u4e8e\u5ba2\u6237\u8425\u9500\uff08Account-Based Marketing\uff0c\u5373ABM\uff09\uff0c\u662f\u8fd1\u5e74\u6765To B\u4e1a\u52a1\u4e2d\u6bd4\u8f83\u70ed\u95e8\u7684\u8425\u9500\u7406\u5ff5\uff0c\u5b83\u662f\u6307\u5728\u6316\u6398\u5ba2\u6237\u9700\u6c42\u7684\u540c\u65f6\uff0c\u628a\u4f01\u4e1a\u8425\u9500\u8d44\u6e90\u7528\u5728\u6700\u5177\u6f5c\u529b\u7684\u91cd\u8981\u5ba2\u6237\u53ca\u5176\u80cc\u540e\u7684\u5404\u51b3\u7b56\u8005\u8eab\u4e0a\uff0c\u4ece\u800c\u8fbe\u5230\u83b7\u5ba2\u6210\u5355\u7684\u6700\u7ec8\u76ee\u7684\u3002<\/p>\n<p>\u8fc7\u53bb\uff0c\u4f20\u7edfTo B\u884c\u4e1a\u7684\u9500\u552e\u6f0f\u6597\u662f\u91c7\u7528\u5e7f\u6492\u7f51\u7684\u65b9\u6cd5\u5f00\u53d1\u6f5c\u5728\u5ba2\u6237\uff0c\u5176\u76ee\u6807\u662f\u5c3d\u53ef\u80fd\u591a\u5730\u83b7\u53d6\u9500\u552e\u7ebf\u7d22\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4014\" src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/1.png\" alt=\"\" width=\"450\" height=\"191\" srcset=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/1.png 900w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/1-300x128.png 300w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/1-768x327.png 768w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/1-141x60.png 141w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>\u8be5\u6f0f\u6597\u6a21\u578b\u901a\u8fc7\u4e0d\u65ad\u6269\u5927\u5165\u53e3\uff0c\u9010\u5c42\u201c\u7504\u9009\u201d\u5ba2\u6237\uff0c\u800c\u968f\u7740\u6d41\u91cf\u5929\u82b1\u677f\u663e\u73b0\u548c\u6d41\u91cf\u7ade\u4e89\u52a0\u5267\uff0c\u6f0f\u6597\u6f0f\u4e0b\u7684\u8d62\u5355\u5ba2\u6237\u8d8a\u6765\u8d8a\u5c11\u3002<\/p>\n<p>\u6839\u636eForrester Research\u7684\u7814\u7a76\uff0c\u5728\u8be5\u65b9\u6cd5\u4e0b\uff0c\u8d85\u8fc799%\u7684B2B\u7684\u9500\u552e\u7ebf\u7d22\u6ca1\u6709\u6210\u5355\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5f53\u5b58\u91cf\u7ecf\u6d4e\u7684\u5f71\u54cd\u9010\u6b65\u6269\u5927\u5230To B\u884c\u4e1a\uff0c\u4ee5\u5f80\u62fc\u5e02\u573a\u3001\u62fc\u4ef7\u683c\u3001\u62fc\u4ea7\u54c1\u7684\u8def\u5b50\u65e5\u6e10\u75b2\u8f6f\u3001\u4e0d\u9002\u7528\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4015\" src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/d93082a73ca728a60ab313d605c1de64.jpg\" alt=\"\" width=\"450\" height=\"300\" srcset=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/d93082a73ca728a60ab313d605c1de64.jpg 720w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/d93082a73ca728a60ab313d605c1de64-300x200.jpg 300w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/d93082a73ca728a60ab313d605c1de64-90x60.jpg 90w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>\u6b64\u65f6\uff0cABM\u7684\u8425\u9500\u7b56\u7565\u66f4\u50cf\u662f\u4f20\u7edf\u9500\u552e\u6f0f\u6597\u7684\u9006\u6f0f\u6597\uff0c\u5b83\u4e0d\u662f\u4ece\u8425\u9500\u6e20\u9053\u5f00\u59cb\uff0c\u800c\u662f\u4ece\u8bc6\u522b\u548c\u9501\u5b9a\u6700\u9002\u5408\u7684\u5ba2\u6237\u5f00\u59cb\u3002\u6b64\u65f6\uff0c\u8425\u9500\u56e2\u961f\u53ef\u4ee5\u5728\u8fd9\u4e9b\u5ba2\u6237\u7ecf\u5e38\u6d3b\u8dc3\u7684\u6e20\u9053\u4e2d\u5411\u4ed6\u4eec\u7684\u51b3\u7b56\u8005\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u4fe1\u606f\u89e6\u8fbe\u3002<\/p>\n<p>\u57c3\u68ee\u54f2\u7814\u7a76\u53d1\u73b0\uff0c<strong>\u53ea\u670921%\u7684B2B\u516c\u53f8\u80fd\u51c6\u786e\u627e\u5230\u8054\u7cfb\u4eba\u548c\u5173\u952e\u51b3\u7b56\u8005\u3002<\/strong><\/p>\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u80fd\u591f\u5feb\u901f\u6293\u4f4f\u201c\u5173\u952e\u4eba\u201d\u7684ABM\u7b56\u7565\u5c31\u53d1\u6325\u4e86\u4f18\u52bf\u3002ABM\u901a\u8fc7\u5708\u9009\u76ee\u6807\u5ba2\u6237\uff0c\u5f3a\u8c03\u9500\u552e\u90e8\u95e8\u4e0e\u8425\u9500\u90e8\u95e8\u4e4b\u95f4\u7684\u534f\u540c\uff0c\u5c24\u5176\u662f\u9488\u5bf9To 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\/><\/p>\n<p>\u8fd9\u4e0e\u6211\u4eec\u7ecf\u5e38\u542c\u5230\u7684\u201c\u7cbe\u7ec6\u5316\u8fd0\u8425\u201d\u601d\u7ef4\u4e0d\u8c0b\u800c\u5408\uff0c\u6df1\u5165\u5230<strong><a href=\"https:\/\/www.bestcem.com\/\">\u5ba2\u6237\u4f53\u9a8c<\/a><\/strong>\u65c5\u7a0b\uff0c\u5728\u77e5\u9053\u4ed6\u4eec\u9700\u8981\u4ec0\u4e48\u7684\u57fa\u7840\u4e0a\uff0c\u5728\u6b63\u786e\u7684\u65f6\u95f4\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u6b63\u786e\u7684\u4fe1\u606f\u5e76\u63a8\u52a8\u4e1a\u52a1\u6210\u679c\u3002<\/p>\n<p>\u8ba9\u201c\u5173\u952e\u201d\u7684\u5ba2\u6237\u5728\u201c\u5173\u952e\u201d\u65f6\u523b\u611f\u77e5\u5230\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u4ef7\u503c\uff0c\u5e76\u4e14\u8ba4\u540c\u8fd9\u4e00\u4ef7\u503c\uff0c\u4e0e\u54c1\u724c\u4ea7\u751f\u6301\u7eed\u7684\u4e92\u52a8\uff0c\u8fd9\u4e5f\u6b63\u662f\u201c\u4f53\u9a8c\u201d\u7684\u529b\u91cf\u3002<\/p>\n<h4 style=\"text-align: center;\">To 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loading=\"lazy\" class=\"aligncenter wp-image-4017\" src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/cd0b1af50e969a962de3e845055309da.png\" alt=\"\" width=\"450\" height=\"191\" srcset=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/cd0b1af50e969a962de3e845055309da.png 900w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/cd0b1af50e969a962de3e845055309da-300x128.png 300w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/cd0b1af50e969a962de3e845055309da-768x327.png 768w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/cd0b1af50e969a962de3e845055309da-141x60.png 141w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>\u5bf9\u4e8eTo B\u4e1a\u52a1\u800c\u8a00\uff0c\u5ba2\u6237\u4f53\u9a8c\u5f80\u5f80\u88ab\u5ffd\u89c6\u3002\u56e0\u4e3aTo B\u53d7\u4f17\u53ef\u80fd\u4e0d\u50cfTo 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srcset=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/bd2fae1fd1048ba325bce1ebc4f942ed.png 900w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/bd2fae1fd1048ba325bce1ebc4f942ed-300x128.png 300w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/bd2fae1fd1048ba325bce1ebc4f942ed-768x327.png 768w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2022\/05\/bd2fae1fd1048ba325bce1ebc4f942ed-141x60.png 141w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>\u8fd9\u5176\u4e2d\u900f\u9732\u7740\u65e0\u8bba\u662fABM\u7b56\u7565\u8fd8\u662f\u5ba2\u6237\u4f53\u9a8c\u6539\u5584\u7684\u5185\u6838\u90fd\u662f\u5728To 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width=\"900\" height=\"359\" \/><\/section>\n<section><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u7814\u7a76\u8868\u660e\uff0c85%\u7684B2B\u4f01\u4e1a\u5728\u91c7\u8d2d\u65f6\uff0c\u51b3\u7b56\u8005\u6216\u53c2\u4e0e\u51b3\u7b56\u8005\u5e73\u5747\u898110\u4eba\u4ee5\u4e0a\uff0c\u540c\u65f6\u4ed6\u4eec\u6bcf\u4e2a\u4eba\u4f1a\u54a8\u8be2\u7ea66\u4e2a\u6e20\u9053\uff0c\u5e76\u4e14 &hellip; 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