{"id":3613,"date":"2022-01-26T19:00:46","date_gmt":"2022-01-26T11:00:46","guid":{"rendered":"https:\/\/www.bestcem.com\/blog\/?p=3613"},"modified":"2022-04-26T14:44:46","modified_gmt":"2022-04-26T06:44:46","slug":"4%e5%a4%a7%e7%bb%b4%e5%ba%a6%e3%80%8116%e4%b8%aa%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%ef%bc%8c%e6%95%99%e4%bd%a0%e5%bf%ab%e9%80%9f%e7%9c%8b%e9%80%8fsaas%e4%bc%81%e4%b8%9a%e6%b4%bb%e5%8a%9b","status":"publish","type":"post","link":"https:\/\/www.bestcem.com\/blog\/4%e5%a4%a7%e7%bb%b4%e5%ba%a6%e3%80%8116%e4%b8%aa%e5%85%b3%e9%94%ae%e6%8c%87%e6%a0%87%ef%bc%8c%e6%95%99%e4%bd%a0%e5%bf%ab%e9%80%9f%e7%9c%8b%e9%80%8fsaas%e4%bc%81%e4%b8%9a%e6%b4%bb%e5%8a%9b\/","title":{"rendered":"4\u5927\u7ef4\u5ea6\u300116\u4e2a\u5173\u952e\u6307\u6807\uff0c\u6559\u4f60\u5feb\u901f\u770b\u900fSaaS\u4f01\u4e1a\u6d3b\u529b"},"content":{"rendered":"

\u6709\u6570\u636e\u663e\u793a\uff0cSaaS\u4f01\u4e1a90%\u7684\u6536\u5165\u6765\u81ea\u5ba2\u6237\u6210\u529f\u3002\u800c\u5f53\u6211\u4eec\u8c08\u53ca\u5ba2\u6237\u6210\u529f\u65f6\uff0c\u6211\u4eec\u5e38\u5c06\u7eed\u7ea6\u7387\u3001\u6d3b\u8dc3\u7387\u3001\u5ba2\u6237\u4ef7\u503c\u3001\u7ecf\u8425\u6548\u7387\u7b49\u4f5c\u4e3a\u8861\u91cf\u6307\u6807\u3002\u5c0f\u500d\u4e5f\u66fe\u4e3a\u5927\u5bb6\u6574\u7406\u8fc7\u300c9\u5927\u5173\u952e\u6307\u6807\u300d<\/a>\u5e2e\u52a9\u770b\u6e05SaaS\u4e1a\u52a1\u53d1\u5c55\u6d3b\u529b\u3002 \u4f46\u4e8b\u5b9e\u4e0a\uff0c\u8861\u91cfSaaS\u4f01\u4e1a\u6d3b\u529b\u9700\u8981\u6709\u66f4\u4e30\u5bcc\u7684\u7ef4\u5ea6\u548c\u6307\u6807\u4f5c\u4e3a\u652f\u6491\uff0c\u672c\u6587\u4ece4\u5927\u7ef4\u5ea6\u3001\u7ec6\u5316\u4e3a16\u4e2a\u5173\u952e\u6307\u6807\u5e2e\u52a9\u5206\u6790\uff0c\u7531\u500d\u5e02\u5f97\u6574\u7406\uff1a<\/p>\n

\u4ea7\u54c1\u5c42\u9762<\/h4>\n

01\uff09\u6d3b\u8dc3\u7528\u6237\u91cf<\/strong><\/p>\n

\u6d3b\u8dc3\u7528\u6237\uff0c\u662f\u76f8\u5bf9\u4e8e\u201c\u6d41\u5931\u7528\u6237\u201d\u7684\u4e00\u4e2a\u6982\u5ff5\uff0c\u4f7f\u7528\u4ea7\u54c1\u76f8\u5bf9\u9891\u7e41\u7684\u7528\u6237\uff0c\u662f\u76d1\u6d4b\u5ba2\u6237\u7fa4\u4f53\u5065\u5eb7\u72b6\u51b5\u7684\u57fa\u51c6\u3002\u66f4\u591a\u7684\u7528\u6237\u3001\u66f4\u9891\u7e41\u5730\u4f7f\u7528\uff0c\u662fSaaS\u4ea7\u54c1\u9ad8\u5065\u5eb7\u5ea6\u7684\u6709\u529b\u8bc1\u660e\u3002 \u6d3b\u8dc3\u7528\u6237\u53ef\u4ee5\u5305\u542b\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237 (DAU)\u3001\u6bcf\u5468\u6d3b\u8dc3\u7528\u6237 (WAU) \u6216\u6bcf\u6708\u6d3b\u8dc3\u7528\u6237 (MAU)\u7b49\u3002 \u8fd9\u4e9b\u6570\u5b57\u7684\u6539\u5584\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4fe1\u53f7\uff0c\u8868\u660e\u4f01\u4e1a\u7684\u4e1a\u52a1\u6b63\u671d\u7740\u6b63\u786e\u7684\u65b9\u5411\u53d1\u5c55\u3002\u8fd9\u4e9b\u6570\u5b57\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u786e\u5b9a\u5173\u952e\u8ba1\u5212\u7684\u5f71\u54cd\uff0c\u5305\u62ec\u65b0\u7684\u8425\u9500\u6e20\u9053\u3001\u9500\u552e\u65b9\u6cd5\u548c\u4ea7\u54c1\u6539\u8fdb\u3002<\/p>\n

\"\"<\/p>\n

02\uff09\u72ec\u7acb\u8bbf\u5ba2\u91cf<\/strong><\/p>\n

\u72ec\u7acb\u8bbf\u5ba2\u91cf\u53ef\u4ee5\u5f88\u597d\u5730\u53cd\u6620\u53d7\u4f17\u89c4\u6a21\uff0c\u8861\u91cf\u8425\u9500\u5de5\u4f5c\u7684\u6574\u4f53\u5c55\u73b0\u6548\u679c\u3002\u8fd8\u53ef\u4ee5\u901a\u8fc7\u4e0d\u540c\u6765\u6e90\u7684\u72ec\u7acb\u8bbf\u5ba2\u91cf\u6765\u8861\u91cf\u4e0d\u540c\u6e20\u9053\u7684\u8425\u9500\u6548\u679c\u3002<\/p>\n

\u5f53\u7136\uff0c\u6d41\u91cf\u7684\u8d28\u91cf\u4e0e\u6570\u91cf\u4e00\u6837\u91cd\u8981\u3002\u56e0\u6b64\uff0c\u72ec\u7acb\u8bbf\u5ba2\u91cf\u5e76\u975e\u662f\u4e00\u4e2a\u5272\u88c2\u7684\u6570\u636e\u6307\u6807\uff0c\u9700\u8981\u4e0e\u7f51\u7ad9\u5e73\u5747\u505c\u7559\u65f6\u95f4\u3001\u5e73\u5747\u8bbf\u95ee\u9875\u9762\u3001\u91cd\u590d\u8bbf\u95ee\u3001\u8bc4\u8bba\u6570\u91cf\u3001\u4e0b\u8f7d\u5185\u5bb9\u3001\u8ba2\u9605\u6570\u7b49\u7ed3\u5408\u3002<\/p>\n

03\uff09\u6ce8\u518c\u91cf <\/strong><\/p>\n

\u5bf9\u4e8e\u53ef\u4ee5\u6ce8\u518c\u4f53\u9a8c\u4ea7\u54c1\u7684SaaS\u4f01\u4e1a\u6765\u8bf4\uff0c\u6ce8\u518c\u91cf\u662f\u6700\u91cd\u8981\u7684\u6307\u6807\u4e4b\u4e00\u3002\u7406\u60f3\u72b6\u6001\u4e0b\uff0c\u5ba2\u6237\u901a\u8fc7\u8bd5\u7528\u4f53\u9a8c\u8fdb\u800c\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u3002 \u56e0\u6b64\u53ef\u4ee5\u901a\u8fc7\u7f16\u5199\u64cd\u4f5c\u6307\u5357\u7b49\u5185\u5bb9\u3001\u4f18\u5316\u4f53\u9a8c\u7b49\u5f62\u5f0f\u6765\u5f71\u54cd\u6f5c\u5728\u7528\u6237\u548c\u73b0\u6709\u7528\u6237\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n

\"\"<\/p>\n

04\uff09\u5e73\u5747\u4f7f\u7528\u65f6\u95f4<\/strong><\/p>\n

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\u5e02\u573a\u8425\u9500\u5c42\u9762<\/h4>\n

05\uff09\u6709\u6548\u7ebf\u7d22\u91cf\u4ee5\u53ca\u7ebf\u7d22\u8f6c\u5316\u7387<\/strong><\/p>\n

\u6709\u6548\u7684\u9500\u552e\u7ebf\u7d22\u662f\u516c\u53f8\u5728\u5ba2\u6237\u7fa4\u4ea7\u751f\u5546\u673a\u7684\u5f15\u64ce\u3002\u5e76\u4e14\u6839\u636e\u4e00\u9879\u8c03\u67e5\u7814\u7a76\u8868\u660e\uff0c\u5982\u679c\u4f01\u4e1a\u80fd\u6709\u6548\u91c7\u7528\u9500\u552e\u7ebf\u7d22\u7ba1\u7406\u7b56\u7565\uff0c\u5b83\u7684\u5e73\u5747\u9500\u552e\u7ebf\u7d22\u8fbe\u6807\u7387\u5c06\u4f1a\u6bd4\u5176\u4ed6\u4f01\u4e1a\u9ad8 192%\u3002 \u636eMarketingsherpa \u6709\u5173B2B \u8425\u9500\u57fa\u51c6\u62a5\u544a\u6307\u51fa\uff1a61% \u7684\u9500\u552e\u4eba\u5458\u662f\u76f4\u63a5\u4ece\u5e02\u573a\u90e8\u95e8\u83b7\u53d6\u6240\u6709\u7ebf\u7d22\uff0c\u4e14\u53ea\u670927%\u88ab\u8ba4\u4e3a\u662f\u6709\u4ef7\u503c\u7684\u3002 \u7ebf\u7d22\u8f6c\u5316\u7387\u53ef\u4ee5\u901a\u8fc7\u6f0f\u6597\u6a21\u578b\u6765\u5448\u73b0\u3002\u6839\u636e\u4e0a\u4e00\u70b9\u5bf9\u7ebf\u7d22\u7684\u4e0d\u540c\u5b9a\u4e49\uff0c\u53ef\u4ee5\u751f\u6210\u4e0d\u540c\u5c42\u7ea7\u7684\u6f0f\u6597\uff0c\u7531\u6b64\u53ef\u4ee5\u5b9a\u4f4d\u95ee\u9898\u53d1\u751f\u5728\u54ea\u4e00\u5c42\u7ea7\uff0c\u8fdb\u800c\u8fdb\u884c\u5bf9\u5e94\u4f18\u5316\u3002<\/p>\n

\"\"<\/p>\n

06\uff09\u6295\u8d44\u56de\u62a5\u7387(ROI)<\/strong><\/p>\n

\u6295\u8d44\u56de\u62a5\u7387(ROI)\u662f\u4e00\u6bb5\u65f6\u671f\u5185\u51c0\u5229\u6da6\u4e0e\u6295\u8d44\u6210\u672c\u4e4b\u95f4\u7684\u6bd4\u7387\u3002\u5e02\u573a\u8425\u9500\u51b3\u7b56\u4e0eROI\u6709\u660e\u663e\u7684\u6f5c\u5728\u8054\u7cfb\uff0c\u4f5c\u4e3a\u4e00\u9879\u7ee9\u6548\u6307\u6807\uff0c\u6295\u8d44\u56de\u62a5\u7387\u5e38\u7528\u4e8e\u8bc4\u4f30\u4e00\u9879\u6295\u8d44\u7684\u6548\u7387\u6216\u6bd4\u8f83\u51e0\u79cd\u4e0d\u540c\u6295\u8d44\u7684\u6548\u7387\u3002<\/p>\n

07\uff09\u51c0\u63a8\u8350\u503c(NPS)<\/strong><\/p>\n

NPS\u53cd\u6620\u4e86\u5ba2\u6237\u5411\u5176\u670b\u53cb\u63a8\u8350\u516c\u53f8\u670d\u52a1\u7684\u53ef\u80fd\u6027\uff0cNPS\u4e0d\u4ec5\u53ef\u4ee5\u4e3a\u516c\u53f8\u589e\u52a0\u5f15\u6d41\u3001\u8ffd\u52a0\u9500\u552e\u7684\u673a\u4f1a(\u5f53\u7136\u8d2c\u635f\u8005\u4e5f\u4f1a\u5e26\u6765\u9500\u552e\u673a\u4f1a\u7684\u51cf\u5c11)\uff0c\u800c\u4e14\u8fd8\u53ef\u4ee5\u4e3aSAAS\u4f01\u4e1a\u5bf9\u4e8e\u5ba2\u6237\u771f\u5b9e\u7684\u6ee1\u610f\u5ea6\u63d0\u4f9b\u6df1\u5ea6\u6d1e\u5bdf\u3002<\/p>\n

\u5ba2\u6237\u6210\u529f\u5c42\u9762<\/h4>\n

08\uff09\u5ba2\u6237\u7559\u5b58\u7387<\/strong><\/p>\n

NRR\u4e5f\u662fSaaS\u516c\u53f8\u975e\u5e38\u91cd\u8981\u7684\u8bc4\u4f30\u6307\u6807\u4e4b\u4e00\uff0c\u4ee5\u7528\u6237\u8d21\u732e\u7684\u8d22\u52a1\u6027\u6536\u5165\u4e3a\u6307\u6807\uff0c\u6307\u53bb\u5e74\u7684\u4ed8\u8d39\u5ba2\u6237\u672c\u5e74\u5ea6\u4ea7\u751f\u7684\u6536\u5165\u4e0e\u4e0a\u5e74\u5ea6\u4ea7\u751f\u7684\u6536\u5165\u7684\u5360\u6bd4\u3002\u8fc7\u53bb\u5341\u5e74\u91cc\u770b\u5230\u7684\u8868\u73b0\u6700\u597d\u7684SaaS\u4f01\u4e1a\uff0c\u5176\u51c0\u4fdd\u7559\u7387\u5747\u9ad8\u4e8e100%\u3002<\/p>\n

\"\"<\/p>\n

09\uff09\u5ba2\u6237\u53cd\u9988\u91cf<\/strong><\/p>\n

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\"\"<\/p>\n

10\uff09\u5ba2\u6237\u5065\u5eb7\u5ea6<\/strong><\/p>\n

\u5ba2\u6237\u5065\u5eb7\u5ea6\u662f\u5224\u65ad\u5ba2\u6237\u80fd\u5426\u8fdb\u884c\u957f\u671f\u5408\u4f5c\u7684\u91cd\u8981\u8861\u91cf\u6807\u51c6\u4e4b\u4e00\u3002\u5ba2\u6237\u5065\u5eb7\u5ea6\u53ef\u4ee5\u5e2e\u52a9\u4ea7\u54c1\u548cCSM\u8bc4\u4f30\u5ba2\u6237\u589e\u957f\u3001\u7eed\u8ba2\u6216\u6d41\u5931\u7684\u53ef\u80fd\u6027\u3002 \u5e2e\u52a9\u5ba2\u6237\u6210\u529f\u4e0d\u518d\u4ec5\u4ec5\u662f\u5e2e\u52a9\u5ba2\u6237\u89e3\u51b3\u663e\u6027\u7684\u95ee\u9898\uff0c\u8fd8\u9700\u8981\u5e2e\u52a9\u5ba2\u6237\u751f\u5b58\u3001\u66f4\u84ec\u52c3\u53d1\u5c55\u3001\u751a\u81f3\u53c2\u4e0e\u5230\u4ed6\u4eec\u5236\u5b9a\u672a\u6765\u6218\u7565\u7684\u5de5\u4f5c\u4e2d\u3002 \u5982\u4f55\u8ba1\u7b97\u5ba2\u6237\u5065\u5eb7\u5ea6\u5462?\u6211\u4eec\u53ef\u4ee5\u4ece\u4e09\u4e2a\u65b9\u9762\u7740\u624b\u5efa\u7acb\u4e00\u5957\u8861\u91cf\u6807\u51c6\uff1a<\/p>\n

\u9891\u7387\uff1a\u5ba2\u6237\u5728\u4ea7\u54c1\u4e0a\u82b1\u8d39\u4e86\u591a\u5c11\u65f6\u95f4?\u4ed6\u4eec\u591a\u4e45\u56de\u6765\u4e00\u6b21?<\/p>\n

\u5e7f\u5ea6\uff1a\u7ed9\u5b9a\u5e10\u6237\u4e2d\u6709\u591a\u5c11\u4eba\u5728\u4f7f\u7528\u8be5\u4ea7\u54c1?<\/p>\n

\u6df1\u5ea6\uff1a\u4f7f\u7528\u4e86\u591a\u5c11\u4ea7\u54c1\u7684\u5173\u952e\u529f\u80fd?<\/p>\n

\u5f53\u7136\u8fd8\u53ef\u4ee5\u901a\u8fc7\u8861\u91cf\u5ba2\u6237\u7684\u589e\u957f\u60c5\u51b5\u6765\u5224\u65ad\u5ba2\u6237\u7684\u5065\u5eb7\u7a0b\u5ea6\u3002\u6bd5\u7adf\uff0c\u589e\u957f\u662f\u5546\u4e1a\u6210\u529f\u7684\u91cd\u8981\u8868\u73b0\u4e4b\u4e00\u3002<\/p>\n

11\uff09\u9996\u6b21\u547c\u53eb\u89e3\u51b3\u7387<\/strong><\/p>\n

\u4f17\u6240\u5468\u77e5\uff0c\u5feb\u901f\u89e3\u51b3\u5ba2\u6237\u7684\u95ee\u9898\u662f\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684\u5173\u952e\u56e0\u7d20\u3002\u9ad8FCR\u7387\u901a\u5e38\u8868\u793a\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u5728\u51b3\u5b9a\u5ba2\u6237\u652f\u6301\u56e2\u961f\u7684\u89c4\u6a21\u548c\u81ea\u52a8\u5316\u6d41\u7a0b\u65f6\uff0cFCR\u7387\u4e5f\u662f\u9700\u8981\u8003\u8651\u7684\u91cd\u8981\u56e0\u7d20\u4e4b\u4e00\u3002<\/p>\n

\"\"<\/p>\n

12\uff09\u7eed\u8d39\u7387<\/strong><\/p>\n

\u7531\u4e8eSaaS\u72ec\u7279\u7684\u8ba2\u9605\u6a21\u5f0f\uff0c\u7eed\u8d39\u7387\u5305\u62ec\u5ba2\u6237\u7eed\u7ea6\u7387\u548c\u91d1\u989d\u7eed\u8d39\u7387\u3002\u8fd9\u4e5f\u662f\u5ba2\u6237\u6210\u529f\u6700\u91cd\u8981\u7684\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n

13\uff09\u5ba2\u6237\u6d41\u5931\u7387<\/strong><\/p>\n

\u5ba2\u6237\u6d41\u5931\u7387\u662f\u5728\u4e00\u5b9a\u65f6\u95f4\u6bb5\u5185\uff0c\u53d6\u6d88\u670d\u52a1\u8ba2\u9605\u7528\u6237\u6570\u5360\u8ba2\u9605\u7528\u6237\u6570\u7684\u767e\u5206\u6bd4\u3002\u5ba2\u6237\u6d41\u5931\u7387\u662f\u4e00\u4e2a\u8bc4\u4f30SaaS\u4e1a\u52a1\u957f\u671f\u751f\u5b58\u80fd\u529b\u7684\u5173\u952e\u6307\u6807\u3002 \u5bf9\u4e8e\u4e00\u5bb6\u4f01\u4e1a\u6765\u8bf4\uff0c\u7ef4\u62a4\u597d\u73b0\u6709\u7684\u5ba2\u6237\uff0c\u8fdc\u6bd4\u83b7\u53d6\u65b0\u5ba2\u6237\u7684\u6210\u672c\u66f4\u4f4e\u3002\u4e00\u822cSaaS\u4f01\u4e1a\u8ba4\u4e3a\u6bcf\u5e745-7%\u7684\u6d41\u5931\u7387\u662f\u53ef\u4ee5\u63a5\u53d7\uff0c\u6d41\u5931\u7387\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u6574\u4f53\u7684\u4e1a\u52a1\u8fd0\u8425\u72b6\u51b5\u4ee5\u53ca\u6709\u591a\u5c11\u5ba2\u6237\u6b63\u5728\u8fdc\u79bb\u4f60\uff0c\u4e14\u8fdc\u79bb\u901f\u5ea6\u6709\u591a\u5feb\u3002<\/p>\n

\u516c\u53f8\u6574\u4f53\u5c42\u9762<\/h4>\n

14\uff09\u83b7\u5ba2\u6210\u672c<\/strong><\/p>\n

\u83b7\u5ba2\u6210\u672c(CAC)\u8861\u91cf\u7684\u662f\u7559\u4f4f\u5ba2\u6237\u7684\u6210\u672c\uff0c\u5b83\u5305\u62ec\u4f01\u4e1a\u4e3a\u7559\u4f4f\u73b0\u6709\u5ba2\u6237\u800c\u4ea7\u751f\u7684\u6240\u6709\u8d39\u7528\u3002 CAC\u6709\u52a9\u4e8e\u8861\u91cf SaaS\u516c\u53f8\u4e1a\u7ee9\uff0c\u6821\u51c6\u8d22\u52a1\u72b6\u51b5\u5e76\u5e2e\u52a9\u4f01\u4e1a\u4ece\u4ea7\u54c1\u89d2\u5ea6\u786e\u5b9a\u65b9\u5411\u4ee5\u6307\u5bfc\u6295\u8d44\u51b3\u7b56\u3002\u60f3\u8981\u964d\u4f4e CAC\uff0c\u53ef\u4ee5\u7528A\/B\u6d4b\u8bd5\u6765\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u51cf\u5c11\u5b8c\u6210\u8ba2\u5355\u6240\u9700\u6d41\u7a0b\uff0c\u6216\u6539\u8fdb\u8bd5\u7528\u6d41\u7a0b\uff0c\u4f7f\u4ea7\u54c1\u66f4\u6613\u4e8e\u4f7f\u7528\u3002<\/p>\n

\"\"<\/p>\n

15\uff09\u6bcf\u6708\u5e38\u89c4\u6027\u6536\u5165<\/strong><\/p>\n

MRR\u662f\u4f53\u73b0 SaaS \u516c\u53f8\u76c8\u5229\u80fd\u529b\u7684\u5173\u952e\u6307\u6807\u3002\u5c31SaaS\u800c\u8a00\uff0c\u7ecf\u5e38\u6027\u6536\u5165\u6765\u81ea\u5ba2\u6237\u7684\u8ba2\u9605\uff0c\u5177\u6709\u7a33\u5b9a\u3001\u53ef\u9884\u6d4b\u3001\u9ad8\u5ea6\u786e\u5b9a\u7684\u7279\u70b9\u3002<\/p>\n

16\uff09\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c(LTV)<\/strong><\/p>\n

\u662f\u516c\u53f8\u4ece\u7528\u6237\u6240\u6709\u7684\u4e92\u52a8\u4e2d\u6240\u5f97\u5230\u7684\u5168\u90e8\u7ecf\u6d4e\u6536\u76ca\u7684\u603b\u548c\u3002\u901a\u5e38\u88ab\u5e94\u7528\u4e8e\u5e02\u573a\u8425\u9500\u9886\u57df,\u7528\u4e8e\u8861\u91cf\u4f01\u4e1a\u5ba2\u6237\u5bf9\u4f01\u4e1a\u6240\u4ea7\u751f\u7684\u4ef7\u503c,\u88ab\u5b9a\u4e3a\u4f01\u4e1a\u662f\u5426\u80fd\u591f\u53d6\u5f97\u9ad8\u5229\u6da6\u7684\u91cd\u8981\u53c2\u8003\u6307\u6807\u3002 \u5728\u5224\u65ad SaaS \u4e1a\u52a1\u6a21\u5f0f\u7684\u53ef\u884c\u6027\u65f6\uff0cLTV \u4e5f\u662f\u4e00\u4e2a\u91cd\u8981\u6307\u6807\u3002\u5728\u53ef\u884c\u7684 SaaS \u4f01\u4e1a\u8fd0\u884c\u6216\u4ed6\u4efb\u4f55\u5f62\u5f0f\u7684\u5e38\u89c4\u6027\u6536\u5165\u6a21\u578b\u4e2d\uff0cLTV \u5e94\u8be5\u7ea6\u4e3a CAC \u7684\u4e09\u500d\u3002<\/p>\n

 <\/p>\n

\u5173\u6ce8\u500d\u5e02\u5f97<\/strong><\/a><\/p>\n

\u4e86\u89e3\u66f4\u591a\u6570\u5b57\u5316\u7684\u4f53\u9a8c\u7ba1\u7406\u65b9\u6848<\/p>\n

\u54a8\u8be2\u7535\u8bdd\uff1a021-31067311<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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