{"id":2912,"date":"2021-08-12T08:00:47","date_gmt":"2021-08-12T00:00:47","guid":{"rendered":"https:\/\/blog.bestcem.com\/?p=2912"},"modified":"2021-08-09T11:32:05","modified_gmt":"2021-08-09T03:32:05","slug":"%e7%a7%81%e5%9f%9f%e4%b9%8b%e4%b8%8b%ef%bc%8c%e8%ae%a9%e4%bd%93%e9%aa%8c%e9%a9%b1%e5%8a%a8koc%e5%90%91%e4%b8%8a","status":"publish","type":"post","link":"https:\/\/www.bestcem.com\/blog\/%e7%a7%81%e5%9f%9f%e4%b9%8b%e4%b8%8b%ef%bc%8c%e8%ae%a9%e4%bd%93%e9%aa%8c%e9%a9%b1%e5%8a%a8koc%e5%90%91%e4%b8%8a\/","title":{"rendered":"\u79c1\u57df\u4e4b\u4e0b\uff0c\u8ba9\u4f53\u9a8c\u9a71\u52a8KOC\u5411\u4e0a"},"content":{"rendered":"<p>\u6296\u97f3\u3001\u5feb\u624b\u7b49\u77ed\u89c6\u9891\u5e73\u53f0\u7684\u5d1b\u8d77\uff0c\u8ba9\u79c1\u57df\u6d41\u91cf\u3001\u5e26\u8d27\u3001KOC\u3001\u53bb\u4e2d\u5fc3\u5316\u3001\u590d\u5229\u8fd9\u4e9b\u8bcd\u9891\u7e41\u51fa\u73b0\u5728\u6211\u4eec\u7684\u89c6\u91ce&#8230;&#8230;\u8fd9\u4e9b\u770b\u4f3c\u590d\u6742\u7684\u8bcd\uff0c\u5f53\u6211\u4eec\u7406\u6e05\u5e95\u5c42\u903b\u8f91\uff0c\u5c31\u4f1a\u53d1\u73b0\u5176\u672c\u8d28\u5c31\u662f\u7528\u4fe1\u4efb\u4ee3\u66ff\u6d41\u91cf\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2913\" src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/1.jpg\" alt=\"\" width=\"550\" height=\"366\" srcset=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/1.jpg 1080w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/1-300x199.jpg 300w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/1-768x511.jpg 768w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/1-1024x681.jpg 1024w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/1-90x60.jpg 90w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<h4># \u4ec0\u4e48\u662fKOC?<\/h4>\n<p>KOC(Key Opinion Consumer)\uff0c\u5373\u201c\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\u201d\uff0c\u672c\u8d28\u4e0a\u8fd8\u662f\u6d88\u8d39\u8005\u3002\u7531\u4e8eKOC\u201c\u4ece\u7fa4\u4f17\u4e2d\u6765\u201d\u7684\u7279\u70b9\uff0c\u56e0\u800c\u5728KOC\u53d1\u8868\u7684\u89c2\u70b9\u5728\u5927\u4f17\u6d88\u8d39\u5fc3\u7406\u4e0a\u4f1a\u8ba4\u4e3a\u66f4\u5177\u6709\u666e\u904d\u6027\uff0c\u6240\u4ee5\u5728\u5782\u76f4\u7528\u6237\u4e2d\u66f4\u5bb9\u6613\u5f71\u54cd\u4ed6\u4eba\u7684\u6d88\u8d39\u51b3\u7b56\u3002<\/p>\n<h4># KOC\u662f\u600e\u4e48\u4ea7\u751f\u7684\u5462?<\/h4>\n<p>\u5728\u5e73\u53f0\u63a8\u8350\u7b97\u6cd5\u4e0b\uff0c\u6d41\u91cf\u53bb\u4e2d\u5fc3\u5316\u7279\u5f81\u660e\u663e\uff0c\u7528\u6237\u88ab\u5206\u5c42\u9010\u6e10\u5f62\u6210\u4e00\u4e2a\u4e2a\u5c0f\u4f17\u5316\u5e02\u573a\uff0c\u793e\u7fa4\u968f\u4e4b\u8bde\u751f\u3002\u5f53\u793e\u7fa4\u4e2d\u6700\u6d3b\u8dc3\u7684\u90a3\u7fa4\u4eba\u4f5c\u4e3a\u4e00\u4e2a\u7528\u6237\uff0c\u5728\u7fa4\u91cc\u63a8\u8350\u4e2a\u67d0\u4e2a\u5546\u54c1\u65f6\uff0c\u5927\u5bb6\u66f4\u5bb9\u6613\u53bb\u63a5\u53d7\uff0c\u8fd9\u7c7b\u201c\u63a8\u8350\u4eba\u201d\u4e5f\u5c31\u6210\u4e86KOC\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2914\" src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/2.jpg\" alt=\"\" width=\"550\" height=\"337\" srcset=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/2.jpg 1008w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/2-300x184.jpg 300w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/2-768x471.jpg 768w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/2-98x60.jpg 98w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>\u800c\u968f\u7740\u6d41\u91cf\u7ea2\u5229\u9010\u6e10\u6d88\u5931\uff0c\u83b7\u53d6\u65b0\u6d41\u91cf\u8d8a\u6765\u8d8a\u96be\uff0c\u7559\u4f4f\u8001\u5ba2\u6237\u5bf9\u4e8e\u54c1\u724c\u590d\u8d2d\u3001\u53e3\u7891\u5ba3\u4f20\u7684\u610f\u4e49\u66f4\u52a0\u660e\u663e\uff0c\u4e5f\u6fc0\u53d1\u54c1\u724c\u8fd0\u8425\u7b56\u7565\u4e0a\u4ece\u7c97\u66b4\u7684\u201c\u6d41\u91cf\u6536\u5272\u201d\u8f6c\u4e3a\u66f4\u52a0\u7cbe\u51c6\u5316\u7684\u201c\u5ba2\u6237\u8fd0\u8425\u201d\uff0c\u8fd0\u8425\u91cd\u5fc3\u4e5f\u66f4\u52a0\u5173\u6ce8\u5ba2\u6237\u548c\u5ba2\u6237\u4f53\u9a8c\u672c\u8eab\u3002<\/p>\n<h4># \u4ece\u201c\u6d41\u91cf\u601d\u7ef4\u201d\u5230\u201c\u5ba2\u6237\u601d\u7ef4\u201d<\/h4>\n<p>\u6240\u8c13\u79c1\u57df\u6d41\u91cf\uff0c\u5c31\u662f\u76f8\u5bf9\u4e8e\u6dd8\u5b9d\u3001\u4eac\u4e1c\u3001\u767e\u5ea6\u8fd9\u4e9b\u7531\u96c6\u4f53\u6240\u5171\u6709\u7684\u516c\u57df\u6d41\u91cf\u800c\u4ea7\u751f\uff0c\u662f\u6307\u54c1\u724c\u53ef\u4ee5\u81ea\u4e3b\u628a\u63a7\u3001\u53cd\u590d\u3001\u514d\u8d39\u5e76\u968f\u65f6\u968f\u5730\u76f4\u63a5\u89e6\u8fbe\u7528\u6237\u7684\u6e20\u9053\uff0c\u6bd4\u5982\u5fae\u4fe1\u7fa4\u3001\u670b\u53cb\u5708\u3001\u5e73\u53f0\u79c1\u4fe1\u7b49\uff0c\u5b83\u5c5e\u4e8e\u4eba\u4eec\u7684\u201c\u79c1\u6709\u8d44\u4ea7\u201d\u3002<\/p>\n<p>\u603b\u4f53\u800c\u8a00\uff0c\u79c1\u57df\u6d41\u91cf\u5c31\u662f\u4e00\u4e2a\u57fa\u4e8e\u4fe1\u4efb\u5173\u7cfb\u7684\u5c01\u95ed\u6027\u5e73\u53f0\u4e0a\u7684\u6d41\u91cf\u6c60\u3002\u201c\u79c1\u57df\u6d41\u91cf\u201d\u610f\u5473\u7740\u5bf9\u516c\u57df\u6d41\u91cf\u7684\u4f9d\u8d56\u51cf\u5c11\uff0c\u800c\u8f6c\u5411\u4f9d\u8d56\u81ea\u5df1\u624b\u91cc\u7684\u7528\u6237\uff0c\u8fd9\u5c31\u662f\u7528\u6237\u601d\u7ef4\u3002<\/p>\n<h4># \u79c1\u57df\u4e0eKOC\u76f8\u8f85\u76f8\u6210<\/h4>\n<p>KOC\u6b63\u662f\u57fa\u4e8e\u79c1\u57df\u6d41\u91cf\u800c\u4ea7\u751f\uff0c\u8fd9\u90e8\u5206\u7fa4\u4f53\u901a\u8fc7\u5f71\u54cd\u81ea\u5df1\u7684\u79c1\u4eba\u793e\u4ea4\u5708\u4ece\u800c\u4ea7\u751f\u6d88\u8d39\u52bf\u80fd\uff0c\u4e5f\u5c31\u662f\u7c89\u4e1d\u5f71\u54cd\u7c89\u4e1d\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2915\" src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/3.jpg\" alt=\"\" width=\"550\" height=\"264\" srcset=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/3.jpg 1080w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/3-300x144.jpg 300w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/3-768x368.jpg 768w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/3-1024x491.jpg 1024w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/3-125x60.jpg 125w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>\u5f53\u7136\u6211\u4eec\u8fd9\u91cc\u8ba8\u8bba\u7684KOC \u662f\u771f\u5fc3\u8ba4\u540c\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u5229\u76ca\u8bf1\u5bfc\u3002\u5229\u76ca\u8bf1\u5bfc\u662f\u77ed\u671f\u7684\uff0c\u771f\u5fc3\u8ba4\u540c\u662f\u957f\u671f\u7684\uff0c\u56e0\u4e3a\u771f\u5fc3\u8ba4\u540c\u4ea7\u54c1\uff0c\u624d\u4f1a\u89c9\u5f97\u63a8\u8350\u662f\u6709\u4ef7\u503c\u7684\u3002<\/p>\n<h4># \u54c1\u724c\u600e\u6837\u57f9\u517b\u81ea\u5df1\u7684KOC?<\/h4>\n<p>\u4e00\u4e2a\u54c1\u724c\u7684KOC\u5c31\u662f\u4e00\u4e2a\u9500\u552e\u94fe\u8def\uff0c\u5e26\u6765\u7684\u662f\u6e90\u6e90\u4e0d\u65ad\u7684\u590d\u5229\u3002\u54c1\u724c\u57f9\u517b\u81ea\u5df1\u7684KOC\uff0c\u7b80\u5355\u6765\u8bf4\u5c31\u662f<strong>\u4ef7\u503c+\u611f\u53d7\u3002<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2916\" src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/4.jpg\" alt=\"\" width=\"550\" height=\"492\" srcset=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/4.jpg 716w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/4-300x268.jpg 300w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/4-67x60.jpg 67w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<h4># \u4f53\u9a8c\u7684\u529b\u91cf<\/h4>\n<p>\u4ef7\u503c+\u611f\u53d7\uff0c\u600e\u4e48\u7406\u89e3\u5462?<\/p>\n<p>\u54c1\u724c\u4ef7\u503c\u5f88\u597d\u7406\u89e3\uff0c\u662f\u54c1\u724c\u533a\u522b\u4e8e\u540c\u7c7b\u7ade\u4e89\u54c1\u724c\u7684\u4e00\u4e2a\u91cd\u8981\u6807\u5fd7\uff0c\u662f\u6307\u54c1\u724c\u5728\u9700\u6c42\u8005\u5fc3\u76ee\u4e2d\u7684\u7efc\u5408\u5f62\u8c61\u3002<\/p>\n<p>\u90a3\u5149\u662f\u4ef7\u503c\u5438\u5f15\u4e86\u4e00\u5e2e\u7528\u6237\u6765\u5230\u4e86\u4f60\u7684\u79c1\u57df\u6d41\u91cf\u6c60\uff0c\u4ed6\u4eec\u5c31\u4f1a\u53d8\u6210\u4f60\u54c1\u724c\u7684KOC\u5417? \u7b54\u6848\u662f\u5426\u5b9a\u7684!<\/p>\n<ul>\n<li>\u6709\u94b1\u96be\u4e70\u6211\u613f\u610f<\/li>\n<li>\u6211\u5c31\u559c\u6b22<\/li>\n<li>\u5c31\u662f\u73a9\u513f<\/li>\n<li>&#8230;&#8230;<\/li>\n<\/ul>\n<p>\u4f60\u770b\uff0c\u5b57\u91cc\u884c\u95f4\uff0c\u611f\u53d7\u7684\u5206\u91cf\u8d8a\u6765\u8d8a\u5927\uff0c\u5ba2\u6237\u8d8a\u6765\u8d8a\u5728\u4e4e\u81ea\u5df1\u6d88\u8d39\u8fc7\u7a0b\u4e2d\u83b7\u5f97\u7684\u4f53\u9a8c\uff0c\u800c\u4e0d\u4ec5\u4ec5\u5c40\u9650\u4e8e\u4ea7\u54c1\u4ef7\u503c\u672c\u8eab\u3002<\/p>\n<p><strong>\u4e3e\u4e2a\u4f8b\u5b50\uff1a<\/strong><\/p>\n<p>\u5927\u5bb6\u53ef\u80fd\u90fd\u542c\u8bf4\u8fc7\u851a\u6765\u6c7d\u8f66\u7684\u201c\u517b\u6210\u7cfb\u201d\u5ba2\u6237\u5427\uff0c\u5982\u679c\u4f60\u7684\u8eab\u8fb9\u6709\u4e00\u4e2a\u851a\u6765\u8f66\u4e3b\uff0c\u90a3\u4ed6\u5927\u6982\u7387\u4f1a\u5411\u4f60\u201c\u5b89\u5229\u201d\u851a\u6765\u3002\u53ef\u4ee5\u8bf4\uff0c\u6bcf\u4e00\u4e2a\u851a\u6765\u8f66\u4e3b\u90fd\u662f\u851a\u6765\u54c1\u724c\u7684KOC\uff0c\u5e76\u4e14\u90fd\u6709\u53ef\u80fd\u4e3a\u851a\u6765\u5e26\u6765\u65b0\u7684\u5ba2\u6237\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2917\" src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/5.jpg\" alt=\"\" width=\"550\" height=\"247\" srcset=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/5.jpg 1280w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/5-300x135.jpg 300w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/5-768x346.jpg 768w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/5-1024x461.jpg 1024w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/08\/5-133x60.jpg 133w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>\u4ee5\u851a\u6765\u6c7d\u8f66\u4e3a\u4ee3\u8868\u7684\u9020\u8f66\u65b0\u52bf\u529b\u54c1\u724c\uff0c\u4ed6\u4eec\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3001\u6ee1\u610f\u5ea6\u4ee5\u53ca\u5ba2\u6237\u7c98\u6027\u90fd\u662f\u7a7a\u524d\u7684\uff0c\u5373\u4f7f\u4ed6\u4eec\u6ca1\u6709\u767e\u5e74\u9020\u8f66\u80cc\u666f\uff0c\u751a\u81f3\u6709\u4e9b\u54c1\u724c\u8fd8\u66fe\u6fd2\u4e34\u7834\u4ea7\uff0c\u4f46\u8f66\u4e3b\u4f5c\u4e3aKOC\u5e26\u6765\u7684\u5f71\u54cd\u529b\u6551\u6d3b\u4e86\u4ed6\u4eec\uff0c\u800c\u793e\u4ea4\u5a92\u4f53\u53c8\u8fdb\u4e00\u6b65\u52a0\u901f\u4e86\u53e3\u7891\u4f20\u64ad\u3002<\/p>\n<p>\u8fd9\u7c7b\u9020\u8f66\u65b0\u52bf\u529b\u6784\u5efa\u4e86\u5f88\u597d\u7684\u7528\u6237\u5171\u521b\u6c1b\u56f4\uff0c\u4f01\u4e1a\u4e0d\u518d\u5355\u5411\u5ea6\u5730\u63d0\u4f9b\u670d\u52a1\uff0c\u4f20\u9012\u4ef7\u503c\uff0c\u66f4\u662f\u628a\u821e\u53f0\u8ba9\u7ed9\u7528\u6237\uff0c\u5171\u540c\u521b\u9020\u3002<\/p>\n<p>\u6b63\u5982\u851a\u6765\u8054\u5408\u521b\u59cb\u4eba\u79e6\u529b\u6d2a\u6240\u8bf4\uff1a\u201c\u7528\u6237\u4e2a\u4eba\u7684\u60c5\u611f\u56e0\u7d20\u53d8\u5f97\u8d8a\u6765\u8d8a\u91cd\u8981\uff0c\u8fd9\u4e0d\u662f\u5962\u4f88\u54c1\uff0c\u8fd9\u662f\u5927\u90e8\u5206\u4f01\u4e1a\u5fc5\u987b\u8981\u4f1a\u7684\u4e00\u4ef6\u4e8b\u3002\u201d <strong>\u66f4\u52a0\u5173\u6ce8\u54c1\u724c\u7684\u5ba2\u6237\u4f53\u9a8c\uff0c\u6d1e\u5bdf\u5ba2\u6237\u5fc3\u58f0\uff0c\u57f9\u80b2\u54c1\u724c\u81ea\u8eab\u7684KOC\uff0c\u6210\u4e3a\u54c1\u724c\u5fc5\u987b\u8981\u4f1a\u7684\u4e00\u4ef6\u4e8b\u3002<\/strong><\/p>\n<p>\u5728\u79c1\u57df\u6d41\u91cf\u7684\u6d6a\u6f6e\u91cc\uff0c\u8ba9\u4f53\u9a8c\u9a71\u52a8\u590d\u5229\uff0c\u6210\u4e3a\u54c1\u724c\u533a\u522b\u4e8e\u540c\u7c7b\u7ade\u4e89\u54c1\u724c\u7684\u53e6\u4e00\u4e2a\u91cd\u8981\u6807\u5fd7\u3002<\/p>\n<p>&nbsp;<\/p>\n<section><strong>\u5173\u6ce8<a href=\"https:\/\/www.bestcem.com\/\">\u500d\u5e02\u5f97\uff0c<\/a>\u4e86\u89e3\u66f4\u591a\u6570\u5b57\u5316\u7684\u4f53\u9a8c\u7ba1\u7406\u65b9\u6848<\/strong><\/section>\n<section><strong>\u54a8\u8be2\u7535\u8bdd\uff1a021-31067311<\/strong><\/section>\n<section><img loading=\"lazy\" class=\"aligncenter wp-image-2849\" src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/07\/1-\u516c\u53f7\u7528-\u536b\u74f4\u7801.gif\" alt=\"\" width=\"900\" height=\"359\" \/><\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u6296\u97f3\u3001\u5feb\u624b\u7b49\u77ed\u89c6\u9891\u5e73\u53f0\u7684\u5d1b\u8d77\uff0c\u8ba9\u79c1\u57df\u6d41\u91cf\u3001\u5e26\u8d27\u3001KOC\u3001\u53bb\u4e2d\u5fc3\u5316\u3001\u590d\u5229\u8fd9\u4e9b\u8bcd\u9891\u7e41\u51fa\u73b0\u5728\u6211\u4eec\u7684\u89c6\u91ce&#8230; &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2918,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[13],"tags":[276,6,9],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/2912"}],"collection":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/comments?post=2912"}],"version-history":[{"count":1,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/2912\/revisions"}],"predecessor-version":[{"id":2919,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/2912\/revisions\/2919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/media\/2918"}],"wp:attachment":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/media?parent=2912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/categories?post=2912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/tags?post=2912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}