{"id":2894,"date":"2021-08-06T19:00:25","date_gmt":"2021-08-06T11:00:25","guid":{"rendered":"https:\/\/blog.bestcem.com\/?p=2894"},"modified":"2021-08-06T10:14:00","modified_gmt":"2021-08-06T02:14:00","slug":"%e5%b0%8f%e5%80%8d%e8%af%bb%e4%bd%93%e9%aa%8c%e4%b8%a8%e5%88%9b%e9%80%a0%e8%89%af%e5%a5%bd%e7%9a%84%e5%ae%a2%e6%88%b7%e4%bd%93%e9%aa%8c%e7%ad%96%e7%95%a5%e7%9a%847%e7%a7%8d%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.bestcem.com\/blog\/%e5%b0%8f%e5%80%8d%e8%af%bb%e4%bd%93%e9%aa%8c%e4%b8%a8%e5%88%9b%e9%80%a0%e8%89%af%e5%a5%bd%e7%9a%84%e5%ae%a2%e6%88%b7%e4%bd%93%e9%aa%8c%e7%ad%96%e7%95%a5%e7%9a%847%e7%a7%8d%e6%96%b9%e6%b3%95\/","title":{"rendered":"\u5c0f\u500d\u8bfb\u4f53\u9a8c\u4e28\u521b\u9020\u826f\u597d\u7684\u5ba2\u6237\u4f53\u9a8c\u7b56\u7565\u76847\u79cd\u65b9\u6cd5"},"content":{"rendered":"<p>\u7f8e\u56fd\u8fd0\u901a\u7684\u7814\u7a76\u53d1\u73b0\uff0c86% \u7684\u5ba2\u6237\u613f\u610f\u4e3a\u66f4\u597d\u7684\u4f53\u9a8c\u652f\u4ed8\u66f4\u591a\u8d39\u7528\u3002\u6210\u529f\u5b9e\u65bd\u5ba2\u6237\u4f53\u9a8c\u6218\u7565\u7684\u516c\u53f8\u4f1a\u83b7\u5f97\u66f4\u9ad8\u7684\u5ba2\u6237\u6ee1\u610f\u5ea6\u3001\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\u5e76\u589e\u52a0\u6536\u5165\u3002<\/p>\n<h4>\u4ec0\u4e48\u662f\u5ba2\u6237\u4f53\u9a8c?<\/h4>\n<p>\u5ba2\u6237\u4f53\u9a8c(\u4e5f\u79f0\u4e3a CX)\u662f\u5ba2\u6237\u4e0e\u4f01\u4e1a(\u5305\u62ec\u552e\u524d\u548c\u552e\u540e)\u4e4b\u95f4\u7684\u6240\u6709\u4ea4\u4e92\u611f\u53d7\u4e0e\u4f53\u9a8c\u7684\u603b\u548c\uff0c\u4ece\u7b2c\u4e00\u6b21\u63a5\u89e6\u5230\u6210\u4e3a\u4e00\u4e2a\u6ee1\u610f\u4e14\u5fe0\u8bda\u7684\u5ba2\u6237\u3002<\/p>\n<p>CX \u662f\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406(CEM)\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\uff0c\u5b83\u4e4b\u6240\u4ee5\u91cd\u8981\u662f\u56e0\u4e3a\uff0c\u5bf9\u4f01\u4e1a\u6709\u79ef\u6781\u4f53\u9a8c\u7684\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u6210\u4e3a\u56de\u5934\u5ba2\u548c\u201c\u6b7b\u5fe0\u7c89\u201d\u3002<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u6839\u636e\u7532\u9aa8\u6587\u7684\u5168\u7403\u5ba2\u6237\u4f53\u9a8c\u7814\u7a76\u53d1\u73b0\uff0c74% \u7684\u9ad8\u7ea7\u7ba1\u7406\u4eba\u5458\u8ba4\u4e3a\u5ba2\u6237\u4f53\u9a8c\u4f1a\u5f71\u54cd\u5ba2\u6237\u6210\u4e3a\u5fe0\u5b9e\u62e5\u62a4\u8005\u7684\u610f\u613f\u3002\u5982\u679c\u4f01\u4e1a\u5e0c\u671b\u81ea\u5df1\u7684\u5ba2\u6237\u4fdd\u6301\u5fe0\u8bda\uff0c\u5c31\u5fc5\u987b\u5728\u4ed6\u4eec\u7684\u4f53\u9a8c\u4e0a\u8fdb\u884c\u6295\u8d44!<\/p>\n<p>\u56fe1\uff1a\u5ba2\u6237\u4f53\u9a8c\u5bf9\u54c1\u724c\u5fe0\u8bda\u5ea6\u7684\u5f71\u54cd<\/p>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u6ee1\u610f\u7684\u5ba2\u6237\u4f1a\u4fdd\u6301\u5fe0\u8bda\u3002<\/p>\n<p>\u4f60\u5bf9\u4e00\u4e2a\u54c1\u724c\u8d8a\u6ee1\u610f\uff0c\u4e5f\u610f\u5473\u7740\u66f4\u613f\u610f\u5728\u8fd9\u4e2a\u54c1\u724c\u4e0a\u82b1\u8d39\u66f4\u591a\uff0c\u800c\u5728\u7ade\u4e89\u5bf9\u624b\u7684\u4e1a\u52a1\u4e0a\u82b1\u8d39\u66f4\u5c11\u3002<\/p>\n<h4>\u90a3\u4e48\u5ba2\u6237\u4f53\u9a8c\u4e0e\u5ba2\u6237\u670d\u52a1\u4e00\u6837\u5417?<\/h4>\n<p>\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u5ba2\u6237\u4e0e\u4f01\u4e1a\u7684\u7b2c\u4e00\u4e2a\u63a5\u89e6\u70b9\u901a\u5e38\u662f\u4e0e\u4f01\u4e1a\u5458\u5de5\u7684\u4e92\u52a8(\u901a\u8fc7\u5230\u8bbf\u95e8\u5e97\u6216\u7535\u8bdd\u4ea4\u8c08)\u3002\u8fd9\u7ed9\u4e86\u4f01\u4e1a\u4e00\u4e2a\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4f18\u8d28\u5ba2\u6237\u670d\u52a1\u7684\u673a\u4f1a\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5ba2\u6237\u670d\u52a1\u53ea\u662f\u6574\u4e2a\u5ba2\u6237\u4f53\u9a8c\u7684\u4e00\u4e2a\u65b9\u9762\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u60a8\u901a\u8fc7\u7535\u8bdd\u9884\u8ba2\u4e00\u4e2a\u5047\u671f\u884c\u7a0b\uff0c\u7535\u8bdd\u90a3\u5934\u4e0e\u60a8\u4ea4\u8c08\u7684\u4eba\u53cb\u597d\u4e14\u4e50\u4e8e\u52a9\u4eba\uff0c\u90a3\u4fbf\u662f\u826f\u597d\u7684\u5ba2\u6237\u670d\u52a1\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u7684\u95e8\u7968\u53ef\u4ee5\u63d0\u524d\u9001\u8fbe\u5e76\u4e14\u9152\u5e97\u4e3a\u60a8\u5347\u7ea7\u4e86\u623f\u95f4\uff0c\u90a3\u4e48\u8fd9\u5c06\u662f\u4e00\u6b21\u5f88\u68d2\u7684\u5ba2\u6237\u4f53\u9a8c!<\/p>\n<p>\u8fd9\u5c31\u662f\u4e24\u8005\u7684\u4e0d\u540c!\u5ba2\u6237\u670d\u52a1\u4ecd\u7136\u548c\u4ee5\u5f80\u4e00\u6837\u91cd\u8981\uff0c\u4f46\u5b83\u4e0d\u518d\u662f\u5ba2\u6237\u4f53\u9a8c\u7684\u552f\u4e00\u7126\u70b9\u3002<\/p>\n<h4>\u5ba2\u6237\u4f53\u9a8c\u6709\u591a\u91cd\u8981?<\/h4>\n<p>\u5ba2\u6237\u4f53\u9a8c\u5bf9\u4f01\u4e1a\u7684\u6301\u7eed\u589e\u957f\u81f3\u5173\u91cd\u8981\u3002\u786e\u4fdd\u79ef\u6781\u7684\u5ba2\u6237\u4f53\u9a8c\u662f\u5f88\u91cd\u8981\u7684\uff0c\u8fd9\u6837\u5ba2\u6237\u5c31\u80fd\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6\u548c\u504f\u597d\u5ea6\uff0c\u5ba3\u4f20\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u5e76\u4ecb\u7ecd\u7ed9\u4ed6\u4eec\u7684\u670b\u53cb\uff0c\u7ed9\u4f60\u7559\u4e0b\u79ef\u6781\u7684\u5ba2\u6237\u8bc4\u4ef7\uff0c\u8fd9\u5c06\u6709\u52a9\u4e8e\u4f60\u7684\u4f01\u4e1a\u4fdd\u6301\u6536\u5165\u5e76\u8d62\u5f97\u65b0\u5ba2\u6237\u3002<\/p>\n<p>Bloomberg\u5546\u4e1a\u5468\u520a\u7684\u4e00\u9879\u8c03\u67e5\u53d1\u73b0\uff0c\u201c\u63d0\u4f9b\u5353\u8d8a\u7684\u5ba2\u6237\u4f53\u9a8c\u201d\u5df2\u6210\u4e3a\u4f01\u4e1a\u9996\u8981\u6218\u7565\u76ee\u6807\u3002<\/p>\n<p>\u56fe2\uff1a\u5ba2\u6237\u4f53\u9a8c\u7684\u91cd\u8981\u6027<\/p>\n<p>\u5f53Bain&amp;Company\u8981\u6c42\u4f01\u4e1a\u8bc4\u4f30\u5176\u5ba2\u6237\u4f53\u9a8c\u8d28\u91cf\u65f6\uff0c80%\u7684\u4f01\u4e1a\u8ba4\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e86\u5353\u8d8a\u7684\u4f53\u9a8c\u3002 \u76f8\u6bd4\u4e4b\u4e0b\uff0c\u53ea\u67098%\u7684\u5ba2\u6237\u8ba4\u4e3a\u4ed6\u4eec\u83b7\u5f97\u4e86\u826f\u597d\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<p>\u90a3\u4e48\u6709\u591a\u5c11\u54c1\u724c\u771f\u6b63\u63d0\u4f9b\u4e86\u4f18\u79c0\u7684\u5ba2\u6237\u4f53\u9a8c?\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u4e0d\u662f\u592a\u591a\u3002<\/p>\n<p>\u6bcf\u5e74\uff0cTemkin\u90fd\u4f1a\u53d1\u5e03\u4ed6\u4eec\u7684\u5ba2\u6237\u4f53\u9a8c\u8bc4\u7ea7\u7814\u7a76\u3002\u5176\u901a\u8fc7\u5206\u6790 10,000 \u540d\u6d88\u8d39\u8005\u4e0e 300 \u591a\u5bb6\u516c\u53f8\u7684\u5173\u7cfb\u53d1\u73b0\uff0c\u83b7\u5f97\u201c\u826f\u597d\u201d\u6216\u201c\u4f18\u79c0\u201d\u8bc4\u7ea7\u7684\u516c\u53f8\u6570\u91cf\u6709\u6240\u4e0b\u964d\uff0c\u4ece 2017 \u5e74\u7684 45% \u964d\u81f32018\u5e74\u768438 %\u3002<\/p>\n<p>\u5ba2\u6237\u7684\u671f\u671b\u5728\u4e0d\u65ad\u4e0a\u5347\uff0c\u5e76\u4e14\u6bd4\u516c\u53f8\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u7684\u901f\u5ea6\u8fd8\u8981\u5feb\u3002<\/p>\n<p>\u5bfc\u81f4\u5ba2\u6237\u4f53\u9a8c\u4e0d\u4f73\u7684\u4e00\u4e9b\u6700\u5e38\u89c1\u539f\u56e0\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u8270\u96be\u7684\u91c7\u8d2d\u6d41\u7a0b<\/li>\n<li>\u5ba2\u6237\u652f\u6301\u65b9\u9762\u7684\u8d1f\u9762\u4f53\u9a8c<\/li>\n<li>\u5371\u53ca\u5ba2\u6237\u7684\u4eba\u8eab\u5b89\u5168<\/li>\n<li>\u7b49\u5f85\u592a\u4e45<\/li>\n<li>\u65e0\u89c6\u5ba2\u6237\u53cd\u9988<\/li>\n<\/ul>\n<p>\u56e0\u6b64\uff0c\u95ee\u9898\u4ecd\u7136\u5b58\u5728\uff0c\u90a3\u60a8\u7684\u4f01\u4e1a\u8be5\u5982\u4f55\u624d\u80fd\u5236\u5b9a\u51fa\u826f\u597d\u7684\u5ba2\u6237\u4f53\u9a8c\u6218\u7565?<\/p>\n<h4>\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u76847\u79cd\u65b9\u6cd5<\/h4>\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u521b\u5efa\u826f\u597d\u5ba2\u6237\u4f53\u9a8c\u7b56\u7565\u76847\u79cd\u65b9\u6cd5\uff0c\u4ee5\u5e2e\u52a9\u60a8\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u3001\u51cf\u5c11\u5ba2\u6237\u6d41\u5931\u548c\u589e\u52a0\u6536\u5165\u3002<\/p>\n<p><strong>1. \u521b\u5efa\u6e05\u6670\u7684\u5ba2\u6237\u4f53\u9a8c\u613f\u666f<\/strong><\/p>\n<p>\u5ba2\u6237\u4f53\u9a8c\u6218\u7565\u7684\u7b2c\u4e00\u6b65\u662f\u62e5\u6709\u4e00\u4e2a\u6e05\u6670\u7684\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u613f\u666f\uff0c\u5b9a\u4e49\u6b64\u613f\u666f\u7684\u6700\u7b80\u5355\u65b9\u6cd5\u662f\u521b\u5efa\u4e00\u5957\u6838\u5fc3\u6307\u5bfc\u539f\u5219\u3002<\/p>\n<p>\u4f8b\u5982\uff0cZappos \u4f7f\u7528\u4ed6\u4eec\u7684\u6838\u5fc3\u5bb6\u5ead\u4ef7\u503c\u89c2\uff0c\u5e76\u5c06\u8fd9\u4e9b\u4ef7\u503c\u89c2\u5d4c\u5165\u5230\u4ed6\u4eec\u7684\u6587\u5316\u4e2d;\u8fd9\u5305\u62ec\u901a\u8fc7\u670d\u52a1\u5e26\u6765\u60ca\u559c\u3001\u8c26\u865a\u548c\u62e5\u62b1\u53d8\u5316\u3002<\/p>\n<p>\u4e00\u65e6\u8fd9\u4e9b\u539f\u5219\u5236\u5b9a\u597d\u4e86\uff0c\u5b83\u4eec\u4f1a\u9a71\u52a8\u4f01\u4e1a\u7684\u4e00\u7cfb\u5217\u884c\u4e3a\u3002\u56e2\u961f\u4e2d\u7684\u6bcf\u4e2a\u6210\u5458\u90fd\u5e94\u8be5\u7262\u8bb0\u8fd9\u4e9b\u539f\u5219\uff0c\u5e76\u4e14\u5e94\u8be5\u5c06\u5b83\u4eec\u5d4c\u5165\u5230\u57f9\u8bad\u548c\u53d1\u5c55\u7684\u6240\u6709\u9886\u57df\u4e2d\u3002<\/p>\n<p><strong>2. \u4e86\u89e3\u60a8\u7684\u5ba2\u6237\u662f\u8c01<\/strong><\/p>\n<p>\u57fa\u4e8e\u8fd9\u4e9b\u5ba2\u6237\u4f53\u9a8c\u539f\u5219\u7684\u4e0b\u4e00\u6b65\u662f\u6784\u5efa\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe\u53ca\u7528\u6237\u753b\u50cf\u3002\u5982\u679c\u4f01\u4e1a\u8981\u771f\u6b63\u7406\u89e3\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u90a3\u4e48\u4ed6\u4eec\u5c31\u9700\u8981\u80fd\u591f\u4e0e\u5ba2\u6237\u6240\u9762\u4e34\u7684\u60c5\u51b5\u5efa\u7acb\u8054\u7cfb\u5e76\u4ea7\u751f\u5171\u9e23\u3002<\/p>\n<p>\u7ec6\u5206\u4f01\u4e1a\u7684\u5ba2\u6237\u7c7b\u578b\u5e76\u4e3a\u5176\u521b\u5efa\u4e00\u4e2a\u89d2\u8272(\u6216\u5ba2\u6237\u8d44\u6599)\u3002\u5c1d\u8bd5\u7ed9\u6bcf\u4e2a\u89d2\u8272\u8d4b\u4e88\u540d\u5b57\u3001\u5e74\u9f84\u3001\u6027\u522b\u4ee5\u53ca\u4e2a\u6027\u7b49\u3002\u4f8b\u5982\uff0c\u5b89\u59ae\uff0c35\u5c81\uff0c\u559c\u6b22\u65b0\u6280\u672f\u5e76\u4e14\u7cbe\u901a\u6280\u672f\uff0c\u53ef\u4ee5\u81ea\u5df1\u5b66\u4e60\u89c6\u9891\u6559\u7a0b;\u7ea6\u7ff0\uff0c42\u5c81\uff0c\u9700\u8981\u80fd\u591f\u6309\u7167\u7f51\u9875\u4e0a\u7684\u660e\u786e\u8bf4\u660e\u8fdb\u884c\u64cd\u4f5c\u3002<\/p>\n<p>\u901a\u8fc7\u521b\u5efa\u89d2\u8272\uff0c\u4f01\u4e1a\u7684\u5ba2\u6237\u652f\u6301\u56e2\u961f\u53ef\u4ee5\u66f4\u597d\u5730\u8bc6\u522b\u4ed6\u4eec\u662f\u8c01\u5e76\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\uff0c\u8fd9\u5c06\u5e2e\u52a9\u5236\u5b9a\u7b56\u7565\uff0c\u5b9e\u73b0\u72ec\u7279\u7684\u5ba2\u6237\u4f53\u9a8c\uff0c\u8fd9\u4e5f\u662f\u771f\u6b63\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u91cd\u8981\u4e00\u6b65\u3002<\/p>\n<p><strong>3. \u4e0e\u5ba2\u6237\u5efa\u7acb\u60c5\u611f\u8054\u7cfb<\/strong><\/p>\n<p>\u4efb\u4f55\u5524\u8d77\u4e0e\u5ba2\u6237\u60c5\u611f\u8054\u7cfb\u7684\u54c1\u724c\u90fd\u5177\u6709\u7ade\u4e89\u4f18\u52bf\u3002\u5982\u679c\u5ba2\u6237\u4e0e\u54c1\u724c\u6709\u60c5\u611f\u8054\u7cfb\uff0c\u5c31\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u5ba2\u6237\u5c31\u53ef\u4ee5\u83b7\u5f97\u6700\u4f73\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<p>\u5176\u4e2d\u6700\u597d\u4f8b\u5b50\u4e4b\u4e00\u6765\u81eaZappos\uff1a<\/p>\n<p>\u5f53\u4e00\u4f4d\u987e\u5ba2\u56e0\u6bcd\u4eb2\u53bb\u4e16\u800c\u5ef6\u8fdf\u9000\u8d27\u3002\u5f53 Zappos \u4e86\u89e3\u5230\u4e8b\u60c5\u540e\uff0c\u4ed6\u4eec\u540c\u610f\u4e86\u9000\u8d27\u5e76\u8ba9\u5feb\u9012\u5458\u514d\u8d39\u53d6\u8d70\u978b\u5b50\u3002\u4f46\u662f\uff0cZappos \u5e76\u6ca1\u6709\u5230\u6b64\u4e3a\u6b62\uff0c\u7b2c\u4e8c\u5929\uff0c\u5ba2\u6237\u6536\u5230\u4e86\u4e00\u675f\u9c9c\u82b1\uff0c\u9644\u6709 Zappos\u5ba2\u6237\u56e2\u961f\u53d1\u6765\u7684\u6170\u95ee\u4fe1\u3002<\/p>\n<p>\u79ef\u6781\u7684\u60c5\u7eea\u53ef\u4ee5\u57f9\u517b\u5ba2\u6237\u7684\u5fe0\u8bda\u5ea6\u548c\u4fe1\u4efb\u5ea6\uff0c\u4f18\u5316\u8fd9\u79cd\u60c5\u611f\u8054\u7cfb\u7684\u4f01\u4e1a\u5728\u9500\u552e\u589e\u957f\u65b9\u9762\u6bd4\u7ade\u4e89\u5bf9\u624b\u9ad8\u51fa85%\u3002<\/p>\n<p>\u800c\u4e14\uff0c\u6839\u636e\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u6700\u8fd1\u4e00\u9879\u9898\u4e3a\u201c\u5ba2\u6237\u60c5\u7eea\u7684\u65b0\u79d1\u5b66\u201d\u7684\u7814\u7a76\uff0c\u60c5\u611f\u6295\u5165\u9ad8\u7684\u5ba2\u6237\u53c8\u4ee5\u4e0b\u7279\u70b9\uff1a<\/p>\n<ul>\n<li>\u63a8\u8350\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u53ef\u80fd\u6027\u81f3\u5c11\u9ad8\u51fa\u4e09\u500d<\/li>\n<li>\u66f4\u6709\u53ef\u80fd\u590d\u8d2d<\/li>\n<li>\u4e0d\u592a\u53ef\u80fd\u8d27\u6bd4\u4e09\u5bb6(44% \u7684\u4eba\u8868\u793a\u4ed6\u4eec\u5f88\u5c11\u6216\u4ece\u4e0d\u8d27\u6bd4\u4e09\u5bb6)<\/li>\n<li>\u5bf9\u4ef7\u683c\u7684\u654f\u611f\u5ea6\u8981\u4f4e\u5f97\u591a(33% \u7684\u4eba\u8868\u793a\u4ed6\u4eec\u9700\u8981\u6298\u6263\u8d85\u8fc7 20% \u624d\u80fd\u51fa\u5356)<\/li>\n<\/ul>\n<p><strong>4.\u5b9e\u65f6\u6355\u6349\u5ba2\u6237\u53cd\u9988<\/strong><\/p>\n<p>\u8be5\u5982\u4f55\u5224\u662f\u5426\u6b63\u5728\u63d0\u4f9b\u4e00\u4e2a\u4ee4\u5ba2\u6237\u6ee1\u610f\u7684\u5ba2\u6237\u4f53\u9a8c\u5462?<\/p>\n<p>\u8861\u91cf\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684\u6700\u4f73\u65b9\u6cd5\u4fbf\u662f\u8be2\u95ee\u5e76\u5173\u6ce8\u53cd\u9988\uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u53ef\u4ee5\u901a\u8fc7\u5b9e\u65f6\u8be2\u95ee\u53cd\u9988\u6765\u505a\u5230\u8fd9\u4e00\u70b9\u3002<\/p>\n<p>\u4f7f\u7528\u5b9e\u65f6\u804a\u5929\u5de5\u5177\u8fdb\u884c\u5b9e\u65f6\u5bf9\u8bdd\uff0c\u5b8c\u6210\u540e\uff0c\u4f7f\u7528\u4ea4\u4e92\u540e\u8c03\u67e5\u548c\u7c7b\u4f3c\u7684\u5ba2\u6237\u4f53\u9a8c\u5de5\u5177\u5411\u6bcf\u4f4d\u5ba2\u6237\u53d1\u9001\u8ddf\u8fdb\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u4e3a\u4e86\u83b7\u5f97\u66f4\u6709\u6d1e\u5bdf\u529b\u7684\u53cd\u9988\uff0c\u751a\u81f3\u53ef\u4ee5\u6253\u7535\u8bdd\u7ed9\u5ba2\u6237\u3002<\/p>\n<p>\u5ba2\u6237\u4f53\u9a8c\u8bc4\u4ef7\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u56e2\u961f\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u4ee5\u4fc3\u8fdb\u5ba2\u6237\u4f53\u9a8c\u4ea4\u4ed8\u3002\u5c06\u5ba2\u6237\u53cd\u9988\u60c5\u51b5\u4e0e\u5185\u90e8\u652f\u6301\u56e2\u961f\u8054\u7cfb\u8d77\u6765\uff0c\u8fd9\u5411\u6bcf\u4e2a\u56e2\u961f\u6210\u5458\u5c55\u793a\u4e86\u4ed6\u4eec\u81ea\u8eab\u5bf9\u4e1a\u52a1\u7684\u5f71\u54cd\u3002<\/p>\n<p><strong>5. \u4f7f\u7528\u8d28\u91cf\u6846\u67b6\u6765\u57f9\u80b2\u60a8\u7684\u56e2\u961f<\/strong><\/p>\n<p>\u901a\u8fc7\u4ee5\u4e0a\u4e0a\u8ff0\u6b65\u9aa4\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4e86\u89e3\u5230\u4e0e\u81ea\u5df1\u5b9a\u4e49\u7684\u5ba2\u6237\u4f53\u9a8c\u539f\u5219\u76f8\u6bd4\uff0c\u5ba2\u6237\u5bf9\u60a8\u7684\u670d\u52a1\u8d28\u91cf\u7684\u771f\u5b9e\u770b\u6cd5\u3002\u4e0b\u4e00\u6b65\u5c31\u662f\u57f9\u80b2\u4e00\u4e2a\u4f18\u8d28\u7684\u5ba2\u6237\u652f\u6301\u56e2\u961f\uff0c\u5458\u5de5\u662f\u54c1\u724c\u548c\u5ba2\u6237\u4e4b\u95f4\u7684\u4e3b\u8981\u8fde\u63a5\u70b9\uff0c\u6ca1\u6709\u4eba\u6bd4\u5458\u5de5\u66f4\u80fd\u63d0\u4f9b\u6b63\u786e\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<p>\u8bb8\u591a\u4f01\u4e1a\u90fd\u4f1a\u8bc4\u4f30\u7535\u8bdd\u548c\u7535\u5b50\u90ae\u4ef6\u6c9f\u901a\u7684\u8d28\u91cf\uff0c\u8d28\u91cf\u6846\u67b6\u4f1a\u901a\u8fc7\u5b89\u6392\u548c\u8ddf\u8e2a\u56e2\u961f\u53d1\u5c55\uff0c\u901a\u8fc7\u8f85\u5bfc\u3001\u5728\u7ebf\u5b66\u4e60\u548c\u5c0f\u7ec4\u57f9\u8bad\uff0c\u8fdb\u4e00\u6b65\u63d0\u9ad8\u8bc4\u4f30\u7684\u8d28\u91cf\u3002<\/p>\n<p><strong>6. \u6839\u636e\u5458\u5de5\u7684\u5b9a\u671f\u53cd\u9988\u91c7\u53d6\u884c\u52a8<\/strong><\/p>\n<p>\u5927\u591a\u6570\u7ec4\u7ec7\u90fd\u6709\u4e00\u4e2a\u5e74\u5ea6\u8c03\u67e5\u8fc7\u7a0b\uff0c\u4ed6\u4eec\u4f1a\u5728\u5176\u4e2d\u6536\u96c6\u56e2\u961f\u7684\u6574\u4f53\u53cd\u9988;\u5ba2\u6237\u7684\u53c2\u4e0e\u5ea6\u4ee5\u53ca\u4f01\u4e1a\u63d0\u4f9b\u5353\u8d8a\u670d\u52a1\u7684\u80fd\u529b\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u5728\u8fd9\u4e9b\u8c03\u67e5\u671f\u95f4\u4e4b\u95f4\u7684 11 \u4e2a\u6708\u5185\u4f1a\u53d1\u751f\u4ec0\u4e48?<\/p>\n<p>\u901a\u5e38\uff0c\u4ec0\u4e48\u90fd\u4e0d\u4f1a\u53d1\u751f\u3002\u8fd9\u5c31\u662f\u6301\u7eed\u7684\u5458\u5de5\u53cd\u9988\u53ef\u4ee5\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\uff0c\u4f7f\u7528\u5de5\u5177\u53ef\u4ee5\u8ba9\u5458\u5de5\u5206\u4eab\u5173\u4e8e\u5982\u4f55\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u7684\u60f3\u6cd5\uff0c\u6df1\u5165\u6316\u6398\u4f60\u7684\u5ba2\u6237\u652f\u6301\u56e2\u961f\u6bcf\u5929\u5904\u7406\u7684\u95ee\u9898\uff0c\u5982\u679c\u6709\u4e00\u4e9b\u53cd\u590d\u51fa\u73b0\u7684\u95ee\u9898\u4f1a\u5728\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u5185\u7ed9\u4f60\u7684\u5ba2\u6237\u5e26\u6765\u5f88\u5927\u7684\u75db\u82e6\uff0c\u90a3\u5c31\u52aa\u529b\u53bb\u89e3\u51b3\u5b83\u4eec\u3002<\/p>\n<p><strong>7. \u8861\u91cf\u63d0\u4f9b\u5353\u8d8a\u5ba2\u6237\u4f53\u9a8c\u7684\u6295\u8d44\u56de\u62a5\u7387<\/strong><\/p>\n<p>\u6700\u540e\uff0c\u4f01\u4e1a\u5982\u4f55\u77e5\u9053\u5bf9\u81ea\u5df1\u7684\u56e2\u961f\u3001\u6d41\u7a0b\u548c\u6280\u672f\u7684\u6240\u6709\u8fd9\u4e9b\u6295\u8d44\u662f\u5426\u6709\u6548\u5e76\u83b7\u5f97\u56de\u62a5?<\/p>\n<p>\u7b54\u6848\u5728\u4e8e\u7ecf\u8425\u6210\u679c\u3002<\/p>\n<p>\u5b9a\u671f\u4f7f\u7528\u5ba2\u6237\u6ee1\u610f\u5ea6\u8c03\u67e5\uff0c\u6216\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u5ea6\u8fc7\u5173\u952e\u7684\u65f6\u523b\u540e\uff0c\u53ef\u4ee5\u8ba9\u60a8\u4e86\u89e3\u5ba2\u6237\u5bf9\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4f53\u9a8c\u3002\u8861\u91cf\u5ba2\u6237\u4f53\u9a8c\u7684\u4e00\u4e2a\u597d\u65b9\u6cd5\u662fNet Promoter Score\u00ae\uff0c\u6216NPS\u3002\u5b83\u8861\u91cf\u7684\u662f\u4f60\u7684\u5ba2\u6237\u5411\u4ed6\u4eec\u7684\u670b\u53cb\u3001\u5bb6\u4eba\u548c\u540c\u4e8b\u63a8\u8350\u4f60\u7684\u53ef\u80fd\u6027\u6709\u591a\u5927\uff0c\u8fd9\u53d6\u51b3\u4e8e\u4f60\u63d0\u4f9b\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<h4>\u7ed3\u8bba<\/h4>\n<p>\u5ba2\u6237\u7684\u671f\u671b\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u9ad8\uff0c\u53e3\u8033\u76f8\u4f20\u7684\u901f\u5ea6\u5f88\u5feb!<\/p>\n<p>\u968f\u7740\u5ba2\u6237\u81ea\u4e3b\u6743\u8d8a\u6765\u8d8a\u5927\uff0c\u5b83\u589e\u52a0\u4e86\u5ba2\u6237\u4f53\u9a8c\u7684\u91cd\u8981\u6027\u3002<\/p>\n<p>\u5ba2\u6237\u4f53\u9a8c\u662f\u4e00\u4e2a\u9700\u8981\u4e0d\u65ad\u57f9\u80b2\u548c\u5173\u6ce8\u7684\u9886\u57df\uff0c\u901a\u8fc7\u66f4\u52a0\u5173\u6ce8\u5ba2\u6237\u4f53\u9a8c\u6218\u7565\uff0c\u516c\u53f8\u5c06\u5bf9\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3001\u66f4\u9ad8\u7684\u4fdd\u7559\u7387\u548c\u66f4\u9ad8\u7684\u6536\u5165\u589e\u957f\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002<\/p>\n<p>\u2014\u2014<\/p>\n<p><span style=\"color: #999999;\">\u4f5c\u8005\uff1a\u53f2\u8482\u6587\u00b7\u9ea6\u514b\u5510\u7eb3 ( Steven MacDonald)<\/span><\/p>\n<p><span style=\"color: #999999;\">LeadKlozer\u7684\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.bestcem.com\/\">\u500d\u5e02\u5f97CEM<\/a>\uff0c\u4e13\u6ce8\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\uff0c\u52a9\u4f60\u500d\u5e02\u53ef\u5f97<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2849\" src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/07\/1-\u516c\u53f7\u7528-\u536b\u74f4\u7801.gif\" alt=\"\" width=\"900\" height=\"359\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7f8e\u56fd\u8fd0\u901a\u7684\u7814\u7a76\u53d1\u73b0\uff0c86% \u7684\u5ba2\u6237\u613f\u610f\u4e3a\u66f4\u597d\u7684\u4f53\u9a8c\u652f\u4ed8\u66f4\u591a\u8d39\u7528\u3002\u6210\u529f\u5b9e\u65bd\u5ba2\u6237\u4f53\u9a8c\u6218\u7565\u7684\u516c\u53f8\u4f1a\u83b7\u5f97\u66f4\u9ad8\u7684\u5ba2\u6237\u6ee1\u610f &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[13],"tags":[6,8,9],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/2894"}],"collection":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/comments?post=2894"}],"version-history":[{"count":1,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/2894\/revisions"}],"predecessor-version":[{"id":2896,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/2894\/revisions\/2896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/media\/2895"}],"wp:attachment":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/media?parent=2894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/categories?post=2894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/tags?post=2894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}