{"id":2856,"date":"2021-07-24T08:00:28","date_gmt":"2021-07-24T00:00:28","guid":{"rendered":"https:\/\/blog.bestcem.com\/?p=2856"},"modified":"2021-07-23T11:43:59","modified_gmt":"2021-07-23T03:43:59","slug":"%e6%b6%88%e8%b4%b9%e8%80%8510%e5%a4%a7%e7%a0%94%e7%a9%b6%e6%a8%a1%e5%9e%8b%e4%b9%8baidma%e6%a8%a1%e5%9e%8b","status":"publish","type":"post","link":"https:\/\/www.bestcem.com\/blog\/%e6%b6%88%e8%b4%b9%e8%80%8510%e5%a4%a7%e7%a0%94%e7%a9%b6%e6%a8%a1%e5%9e%8b%e4%b9%8baidma%e6%a8%a1%e5%9e%8b\/","title":{"rendered":"\u6d88\u8d39\u800510\u5927\u7814\u7a76\u6a21\u578b\u4e4bAIDMA\u6a21\u578b"},"content":{"rendered":"<p><strong>AIDMA\u6a21\u578b<\/strong>\u662f\u6d88\u8d39\u8005\u884c\u4e3a\u5b66\u9886\u57df\u5f88\u6210\u719f\u7684\u7406\u8bba\u6a21\u578b\u4e4b\u4e00\uff0c\u7531\u7f8e\u56fd\u5e7f\u544a\u5b66\u5bb6E.S.\u5218\u6613\u65af\u57281898\u5e74\u63d0\u51fa\u3002\u8be5\u7406\u8bba\u8ba4\u4e3a\uff0c\u6d88\u8d39\u8005\u4ece\u63a5\u89e6\u5230\u4fe1\u606f\u5230\u6700\u540e\u8fbe\u6210\u8d2d\u4e70\uff0c\u4f1a\u7ecf\u5386\u8fd95\u4e2a\u9636\u6bb5\uff1a<\/p>\n<ul>\n<li><strong>A\uff1aAttention(\u5f15\u8d77\u6ce8\u610f)<\/strong>\u2014\u2014\u82b1\u54e8\u7684\u540d\u7247\u3001\u63d0\u5305\u4e0a\u7ee3\u7740\u5e7f\u544a\u8bcd\u7b49\u88ab\u7ecf\u5e38\u91c7\u7528\u7684\u5f15\u8d77\u6ce8\u610f\u7684\u65b9\u6cd5<\/li>\n<li><strong>I\uff1aInterest (\u5f15\u8d77\u5174\u8da3)<\/strong>\u2014\u2014\u4e00\u822c\u4f7f\u7528\u7684\u65b9\u6cd5\u662f\u7cbe\u5236\u7684\u5f69\u8272\u76ee\u5f55\u3001\u6709\u5173\u5546\u54c1\u7684\u65b0\u95fb\u7b80\u62a5\u52a0\u4ee5\u526a\u8d34\u3002<\/li>\n<li><strong>D\uff1aDesire(\u5524\u8d77\u6b32\u671b)<\/strong>\u2014\u2014\u63a8\u9500\u8336\u53f6\u7684\u8981\u968f\u65f6\u51c6\u5907\u8336\u5177\uff0c\u7ed9\u987e\u5ba2\u6c8f\u4e0a\u4e00\u676f\u9999\u6c14\u6251\u9f3b\u7684\u6d53\u8336\uff0c\u987e\u5ba2\u4e00\u54c1\u8336\u9999\u4f53\u4f1a\u8336\u7684\u7f8e\u5473\uff0c\u5c31\u4f1a\u4ea7\u751f\u8d2d\u4e70\u6b32\u3002\u63a8\u9500\u623f\u5b50\u7684\uff0c\u8981\u5e26\u987e\u5ba2\u53c2\u89c2\u623f\u5b50\u3002\u9910\u9986\u7684\u5165\u53e3\u5904\u8981\u9648\u5217\u8272\u9999\u5473\u5177\u5168\u7684\u7cbe\u5236\u6837\u54c1\uff0c\u8ba9\u987e\u5ba2\u500d\u611f\u5546\u54c1\u7684\u9b45\u529b\uff0c\u5c31\u80fd\u5524\u8d77\u4ed6\u7684\u8d2d\u4e70\u6b32\u3002<\/li>\n<li><strong>M\uff1aMemory(\u7559\u4e0b\u8bb0\u5fc6)<\/strong>\u2014\u2014 \u4e00\u4f4d\u6210\u529f\u7684\u63a8\u9500\u5458\u8bf4\uff1a\u201c\u6bcf\u6b21\u6211\u5728\u5ba3\u4f20\u81ea\u5df1\u516c\u53f8\u7684\u4ea7\u54c1\u65f6\uff0c\u603b\u662f\u62ff\u7740\u522b\u516c\u53f8\u7684\u4ea7\u54c1\u76ee\u5f55\uff0c\u4e00\u4e00\u52a0\u4ee5\u8be6\u7ec6\u8bf4\u660e\u6bd4\u8f83\u3002\u56e0\u4e3a\u5982\u679c\u603b\u662f\u8bf4\u81ea\u5df1\u7684\u4ea7\u54c1\u6709\u591a\u597d\u591a\u597d\uff0c\u987e\u5ba2\u5bf9\u4f60\u4e0d\u76f8\u4fe1\u3002\u53cd\u800c\u60f3\u591a\u4e86\u89e3\u4e00\u4e0b\u5176\u4ed6\u516c\u53f8\u7684\u4ea7\u54c1\uff0c\u800c\u5982\u679c\u4f60\u5148\u63d0\u51fa\u5176\u4ed6\u516c\u53f8\u7684\u4ea7\u54c1\uff0c\u987e\u5ba2\u53cd\u800c\u4f1a\u8ba4\u5b9a\u4f60\u81ea\u5df1\u7684\u4ea7\u54c1\u3002\u201d<\/li>\n<li><strong>A\uff1aAction(\u8d2d\u4e70\u884c\u52a8)<\/strong>\u2014\u2014\u4ece\u5f15\u8d77\u6ce8\u610f\u5230\u4ed8\u8bf8\u8d2d\u4e70\u7684\u6574\u4e2a\u9500\u552e\u8fc7\u7a0b\uff0c\u63a8\u9500\u5458\u5fc5\u987b\u59cb\u7ec8\u4fe1\u5fc3\u5341\u8db3\u3002\u8fc7\u5206\u81ea\u4fe1\u4e5f\u4f1a\u5f15\u8d77\u987e\u5ba2\u7684\u53cd\u611f\uff0c\u4ee5\u4e3a\u4f60\u5728\u8bf4\u5927\u8bdd\u3001\u5439\u725b\u76ae\u3002\u4ece\u800c\u4e0d\u4fe1\u4efb\u4f60\u7684\u8bdd\u3002<\/li>\n<\/ul>\n<p><strong>1\u3001\u4f18\u70b9\u548c\u7f3a\u9677<\/strong><\/p>\n<p>\u8be5\u7406\u8bba\u5c06\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u884c\u4e3a\u6a21\u578b\u5316\uff0c\u6709\u52a9\u4e8e\u5e7f\u544a\u4e3b\u7cfb\u7edf\u7684\u7814\u7a76\u6d88\u8d39\u8005\u540e\u66f4\u6709\u6548\u7684\u8fdb\u884c\u7684\u5546\u54c1\u7684\u5ba3\u4f20\u3002\u4f46\u662f\uff0c\u8be5\u7406\u8bba\u5e76\u6ca1\u6709\u5177\u4f53\u7ec6\u5316\u5230\u4e0d\u540c\u7684\u5546\u54c1\u7c7b\u522b\uff0c\u5b9e\u9645\u4e0a\uff0c\u8be5\u7406\u8bba\u66f4\u591a\u7684\u9002\u5408\u9ad8\u5377\u5165\u5ea6\u7684\u5546\u54c1(\u4ef7\u683c\u9ad8\uff0c\u9700\u8981\u5c0f\u5fc3\u505a\u51b3\u7b56)\uff0c\u800c\u5bf9\u4e8e\u4f4e\u5377\u5165\u5ea6\u5546\u54c1\uff0c\u6d88\u8d39\u8005\u7684\u51b3\u7b56\u8fc7\u7a0b\u5f80\u5f80\u6ca1\u6709\u90a3\u4e48\u590d\u6742\u3002<\/p>\n<p><strong>2\u3001 \u6f14\u53d8<\/strong><\/p>\n<p>\u8fd9\u4e2a\u7406\u8bba\u53ef\u4ee5\u5f88\u597d\u7684\u89e3\u91ca\u5728\u5b9e\u4f53\u7ecf\u6d4e\u91cc\u7684\u8d2d\u4e70\u884c\u4e3a\uff0c\u4f46\u5728\u7f51\u7edc\u65f6\u4ee3\uff0c\u8be5\u7406\u8bba\u7684\u89e3\u91ca\u65e0\u6cd5\u51c6\u786e\u7684\u6982\u51b5\u4e00\u4e9b\u6d88\u8d39\u8005\u7684\u5178\u578b\u7279\u5f81\u30022005\u5e74\uff0c\u65e5\u672c\u7535\u901a\u96c6\u56e2\u63d0\u51fa\u4e86\u57fa\u4e8e\u7f51\u7edc\u8d2d\u4e70\u6d88\u8d39\u8005\u884c\u4e3a\u7684AISAS\u7406\u8bba\u3002<\/p>\n<p>AISAS\u7684\u524d\u4e24\u4e2a\u9636\u6bb5\u548cAIDMA\u6a21\u578b\u76f8\u540c\uff0c\u4f46\u5728\u7b2c\u4e09\u4e2a\u9636\u6bb5S\u4e3aSearch\uff0c\u5373\u4e3b\u52a8\u8fdb\u884c\u4fe1\u606f\u7684\u641c\u7d22\uff0c\u7b2c\u56db\u4e2a\u9636\u6bb5\u4e3aA\uff0c\u5373\u8fbe\u6210\u8d2d\u4e70\u884c\u4e3a\uff0c\u6700\u540e\u4e00\u4e2a\u9636\u6bb5S\u4e3aShare\uff0c\u5373\u5206\u4eab\uff0c\u5c06\u8d2d\u4e70\u5fc3\u5f97\u548c\u5176\u4ed6\u4eba\u8fdb\u884c\u5206\u4eab\u3002\u8fd9\u4e00\u5b66\u8bf4\uff0c\u66f4\u52a0\u51c6\u786e\u7684\u6982\u62ec\u4e86\u5728\u7f51\u7edc\u6761\u4ef6\u4e0b\uff0c\u6d88\u8d39\u8005\u83b7\u5f97\u4fe1\u606f\uff0c\u5206\u4eab\u4fe1\u606f\u7684\u80fd\u529b\u3002\u662fAIDMA\u7406\u8bba\u7684\u53d1\u5c55\u3002<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2857\" src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/07\/Snipaste_2021-07-23_11-36-38.png\" alt=\"\" width=\"550\" height=\"259\" srcset=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/07\/Snipaste_2021-07-23_11-36-38.png 1242w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/07\/Snipaste_2021-07-23_11-36-38-300x141.png 300w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/07\/Snipaste_2021-07-23_11-36-38-768x361.png 768w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/07\/Snipaste_2021-07-23_11-36-38-1024x481.png 1024w, https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/07\/Snipaste_2021-07-23_11-36-38-128x60.png 128w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bestcem.com\/\"><strong>\u500d\u5e02\u5f97<\/strong><\/a> \u2014\u2014\u6570\u5b57\u5316\u4f53\u9a8c\u7ba1\u7406\uff0c\u52a9\u4f60\u500d\u5e02\u53ef\u5f97<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-2849\" src=\"https:\/\/blog.bestcem.com\/wp-content\/uploads\/2021\/07\/1-\u516c\u53f7\u7528-\u536b\u74f4\u7801.gif\" alt=\"\" width=\"900\" height=\"359\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AIDMA\u6a21\u578b\u662f\u6d88\u8d39\u8005\u884c\u4e3a\u5b66\u9886\u57df\u5f88\u6210\u719f\u7684\u7406\u8bba\u6a21\u578b\u4e4b\u4e00\uff0c\u7531\u7f8e\u56fd\u5e7f\u544a\u5b66\u5bb6E.S.\u5218\u6613\u65af\u57281898\u5e74\u63d0\u51fa\u3002\u8be5\u7406\u8bba\u8ba4\u4e3a &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2858,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[13],"tags":[6,192,69],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/2856"}],"collection":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/comments?post=2856"}],"version-history":[{"count":1,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/2856\/revisions"}],"predecessor-version":[{"id":2859,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/2856\/revisions\/2859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/media\/2858"}],"wp:attachment":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/media?parent=2856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/categories?post=2856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/tags?post=2856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}