{"id":2112,"date":"2020-10-06T08:00:00","date_gmt":"2020-10-06T00:00:00","guid":{"rendered":"https:\/\/blog.bestcem.com\/?p=2112"},"modified":"2020-09-23T17:41:58","modified_gmt":"2020-09-23T09:41:58","slug":"cem-%e6%9c%aa%e6%9d%a5%ef%bc%8c%e6%b6%88%e8%b4%b9%e8%80%85%e5%b0%86%e5%8f%82%e4%b8%8e%e4%bc%81%e4%b8%9a%e7%ae%a1%e7%90%86","status":"publish","type":"post","link":"https:\/\/www.bestcem.com\/blog\/cem-%e6%9c%aa%e6%9d%a5%ef%bc%8c%e6%b6%88%e8%b4%b9%e8%80%85%e5%b0%86%e5%8f%82%e4%b8%8e%e4%bc%81%e4%b8%9a%e7%ae%a1%e7%90%86\/","title":{"rendered":"CEM \u2014\u2014 \u672a\u6765\uff0c\u6d88\u8d39\u8005\u5c06\u201c\u53c2\u4e0e\u201d\u4f01\u4e1a\u7ba1\u7406"},"content":{"rendered":"

\u5224\u65ad\u4e00\u4e2a\u884c\u4e1a\u4ece\u65e0\u5230\u6709\uff0c\u53c8\u7531\u5174\u5230\u8870\u7684\u6807\u5fd7\u4e4b\u4e00\uff0c\u662f\u770b\u8fd9\u4e2a\u884c\u4e1a\u662f\u5426\u4e0d\u65ad\u6d8c\u73b0\u51fa\u4e00\u4e9b\u65b0\u7684\u6982\u5ff5\u548c\u540d\u8bcd\u3002<\/p>\n

\u6570\u636e\u9a71\u52a8\u7684\u589e\u957f\u8fd9\u4e2a\u9886\u57df\u5c31\u662f\u8fd9\u6837\uff0c\u4f60\u53ef\u4ee5\u770b\u5230\u8fd9\u51e0\u5e74\u98de\u901f\u589e\u957f\u7684\u540d\u8bcd\u6982\u5ff5\u3002\u6700\u8fd1\uff0c\u4e0d\u5c11\u670b\u53cb\u95ee\u6211\u4e00\u4e2a\u540d\u8bcd\uff0cCEM\u3002\u5176\u5b9e\u8fd9\u4e2a\u540d\u8bcd\u5df2\u7ecf\u51fa\u73b0\u4e86\u597d\u4e00\u6bb5\u65f6\u95f4\u4e86\u3002<\/p>\n

CEM\u8fd9\u4e2a\u7b80\u79f0\u4ee3\u8868\u7740\u4e24\u4e2a\u610f\u601d\u3002<\/strong><\/h4>\n

\u5176\u4e00\uff0c\u662fCustomer Engagement Management\uff0c\u5373\u6d88\u8d39\u8005\u53c2\u4e0e\u7ba1\u7406\uff0c\u8fd9\u91cc\u7684\u53c2\u4e0e\uff0c\u662f\u540d\u8bcd\uff0c\u4e0d\u662f\u52a8\u8bcd\uff0c\u4e0d\u662f\u8bf4\u6d88\u8d39\u8005\u8981\u53c2\u4e0e\u4f01\u4e1a\u7684\u7ba1\u7406\u7684\u610f\u601d\u3002Engagement\u8fd9\u4e2a\u8bcd\u4e0d\u592a\u597d\u7ffb\u8bd1\uff0c\u6709\u4e9b\u7ffb\u8bd1\u4e3a\u4e92\u52a8\u6216\u4ea4\u4e92\uff0c\u6211\u8ba4\u4e3a\u4e92\u52a8\u6bd5\u7adf\u6709\u4e00\u4e2a\u4e13\u6709\u540d\u8bcdinteraction\uff0c\u56e0\u6b64\u8fd8\u662f\u6309\u7167\u6700\u539f\u672c\u7684\u610f\u601d\u7ffb\u8bd1\u4e3a\u53c2\u4e0e\u5408\u9002\u3002<\/p>\n

\u5176\u4e8c\uff0c\u662fCustomer Experience Management\uff0c\u5373\u6d88\u8d39\u8005\u4f53\u9a8c\u7ba1\u7406\u3002\u7531\u4e8e\u6709\u4e86\u4e92\u52a8\uff0c\u5c31\u6709\u4e86\u4f53\u9a8c\uff0c\u56e0\u6b64\u8fd9\u4e2a\u8bcd\u867d\u7136\u8ddf\u524d\u9762\u90a3\u4e2a\u4e0d\u4e00\u6837\uff0c\u4f46\u610f\u601d\u6ca1\u6709\u592a\u5927\u533a\u522b\u3002\u5b9e\u9645\u4e0a\u5c31\u662f\u4e00\u4e2a\u4e8b\u60c5\u7684\u4e24\u79cd\u8868\u8ff0\u3002\u81f3\u4e8e\u54ea\u4e00\u4e2a\u5e38\u7528\uff0c\u89c1\u4ec1\u89c1\u667a\u3002<\/p>\n

CEM\u6709\u4ec0\u4e48\u65b0\u7684\u4e1c\u897f\u5417?<\/strong><\/h4>\n

\u6709\uff0c\u4e5f\u6ca1\u6709\u3002<\/p>\n

\u9996\u5148\uff0c\u6d88\u8d39\u8005\u53c2\u4e0e\uff0c\u8fd9\u4e2a\u8bcd\u4ece\u4f55\u800c\u6765\u5462\uff0c\u662f\u4ece\u7f51\u7ad9\u5206\u6790\u800c\u6765\uff0c\u5373\u7f51\u7ad9\u5206\u6790\u4e2d\u7684user engagement\uff0c\u8fd9\u4e2a\u8bcd\u6307\u7684\u662f\u7528\u6237\u5728\u7f51\u7ad9\u4e0a\u7684\u6240\u6709\u7684\u884c\u4e3a\u548c\u4e92\u52a8\uff0c\u6bd4\u5982\u505c\u7559\u3001\u70b9\u51fb\u529f\u80fd\u7b49\u3002<\/p>\n

CEM\u5b9e\u9645\u4e0a\u662f\u5c06user engagement\u6269\u5c55\u5230\u4e86customer engagement\uff0c\u5373\u4e0d\u9650\u4e8e\u4e00\u4e2a\u7f51\u7ad9\u4e0a\u7684\u7528\u6237\u7684engagement\uff0c\u800c\u662f\u5bf9\u6d88\u8d39\u8005\u5728\u51e0\u4e4e\u6240\u6709\u7684\u8425\u9500\u89e6\u70b9\u4e0a\u7684engagement\u7684\u7ba1\u7406\u3002<\/p>\n

\u601d\u60f3\u6ca1\u6709\u53d8\u5316\uff0c\u4f46\u662f\u8981\u56ca\u62ec\u7684\u6d88\u8d39\u8005\u89e6\u70b9\u5219\u53d8\u591a\u4e86\uff0c\u4ece\u7f51\u7ad9\u6269\u5c55\u5230app\u3001H5\u3001\u5fae\u4fe1\u3001\u6296\u97f3\u3001\u5feb\u624b\u3001\u82b1\u6912\u3001\u5934\u6761\u53f7\u3001\u718a\u638c\u53f7\u3001\u5929\u732b\u3001\u6dd8\u5b9d\u7b49\u7b49\u7b49\u7b49\u3002\u5b9e\u9645\u4e0a\u5c31\u662f\u6211\u4eec\u5e38\u8bf4\u7684\uff0c\u8ffd\u8e2a\u4e00\u4e2a\u4eba\u7684\u8de8\u57df(\u6307\u7f51\u7ad9\u95f4)\u3001\u8de8\u5e73\u53f0(\u6307\u7f51\u7ad9\u548capp\u95f4)\u3001\u4e43\u81f3\u4e8e\u8de8\u8bbe\u5907\u3002<\/p>\n

\u800c\u6240\u8c13\u7684\u5bf9customer engagement\u7684\u7ba1\u7406(management)\uff0c\u5219\u662f\u5bf9\u8fd9\u4e9b\u89e6\u70b9\u4e0a\u7528\u6237\u7684\u4e92\u52a8\u4fe1\u606f\u8fdb\u884c\u6536\u96c6(\u901a\u8fc7\u5404\u79cd\u624b\u6bb5)\u3001\u6253\u901a(\u628a\u540c\u4e00\u4e2a\u4eba\u7684\u5404\u79cd\u4fe1\u606f\u5f52\u96c6\u5230\u8fd9\u4e2a\u4eba\u4e0a\uff0c\u800c\u4e0d\u662f\u5206\u4e3a\u4e0d\u540c\u7684\u4eba)\uff0c\u4ee5\u53ca\u57fa\u4e8e\u8fd9\u4e9b\u4fe1\u606f\uff0c\u4e3a\u8fd9\u4e2a\u4eba\u5728\u4e0d\u540c\u573a\u5408(\u573a\u666f)\u3001\u73af\u5883\u3001\u89e6\u70b9\u3001\u65f6\u95f4\u7b49\u60c5\u51b5\u4e0b\u63d0\u4f9b\u76f8\u5e94\u7684\u8425\u9500\u5185\u5bb9\u4e0e\u4f53\u9a8c\u3002<\/p>\n

CEM\uff0c\u672c\u8d28\u4e0a\u5c31\u662f\u6570\u636e\u7ba1\u7406+\u8425\u9500\u7b56\u7565\u3001\u6267\u884c+\u6295\u653e\u673a\u6784\u7684\u6574\u5408\u4f53\u3002\u524d\u8005\u63d0\u4f9bCEM\u76f8\u5173\u7684\u6570\u636e\uff0c\u540e\u8005\u5219\u53cd\u8fc7\u6765\u8fdb\u4e00\u6b65\u4e0eCustomer\u8fdb\u884cEngagement\u3002<\/p>\n

CRM\u548cCEM\u7684\u533a\u522b\u3002<\/h4>\n

\u5982\u679c\u6211\u4eec\u6309\u7167\u7ecf\u5178CRM\u7684\u89e3\u91ca\uff0c\u5b83\u5176\u5b9e\u53ea\u662f\u6709\u4e86leads\u751a\u81f3\u53ea\u662f\u6709\u4e86transaction\u4e4b\u540e\u624d\u8bb0\u5f55\u6d88\u8d39\u8005\u7684\u76f8\u5173\u4fe1\u606f\u7684\u3002\u800cCEM\u7406\u8bba\u4e0a\u5e94\u8be5\u5168\u7a0b\u8bb0\u5f55\u6d88\u8d39\u8005\u5728\u5404\u89e6\u70b9\u4e0a\u7684\u4fe1\u606f\uff0c\u5e76\u52a0\u4ee5\u5229\u7528\u3002CRM\u662f\u4e3a\u4e86\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0cCEM\u5219\u662f\u4e3a\u4e86\u5b9e\u73b0\u66f4\u5177\u826f\u597d\u4f53\u9a8c\u7684\u6d88\u8d39\u8005\u8425\u9500\u4e0e\u89e6\u8fbe\u3002\u4e8c\u8005\u6709\u76f8\u5173\u6027\uff0c\u4f46\u786e\u5b9e\u76f8\u5dee\u5f88\u5927\u3002<\/p>\n

>>> \u70b9\u51fb\u8fdb\u5165\uff0c\u4f53\u9a8c\u5168\u65c5\u7a0b\u5ba2\u6237\u4f53\u9a8c\u7ba1\u7406\u65b9\u6848<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u5224\u65ad\u4e00\u4e2a\u884c\u4e1a\u4ece\u65e0\u5230\u6709\uff0c\u53c8\u7531\u5174\u5230\u8870\u7684\u6807\u5fd7\u4e4b\u4e00\uff0c\u662f\u770b\u8fd9\u4e2a\u884c\u4e1a\u662f\u5426\u4e0d\u65ad\u6d8c\u73b0\u51fa\u4e00\u4e9b\u65b0\u7684\u6982\u5ff5\u548c\u540d\u8bcd\u3002 \u6570\u636e\u9a71\u52a8\u7684\u589e\u957f\u8fd9\u4e2a … <\/p>\n","protected":false},"author":1,"featured_media":2113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[13,38],"tags":[10,25,6,8],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/2112"}],"collection":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/comments?post=2112"}],"version-history":[{"count":2,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/2112\/revisions"}],"predecessor-version":[{"id":2115,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/posts\/2112\/revisions\/2115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/media\/2113"}],"wp:attachment":[{"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/media?parent=2112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/categories?post=2112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bestcem.com\/blog\/wp-json\/wp\/v2\/tags?post=2112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}